Italian brand Kask has released a new helmet to sit at the top of its range with the company saying it is “revolutionizing the world of cycling” with the launch. The Elemento sees the debut of two technologies called Fluid Carbon 12 and Multipod. Fluid Carbon 12 is a composite …
Read More »Kask unveils the Sintesi helmet ‘for any occasion’
Kask has unveiled a new versatile addition to its cycling helmet range, the Sintesi. The Sintesi has been designed for cyclists ‘who like to mix up their riding’, said Kask, whether that’s on the road, gravel, or trails, or around town. The Italian brand said it has devoted many months of …
Read More »Premium Italian helmet manufacturer Kask outlines rotational impact test for cycle helmets
Premium Italian helmet manufacturer Kask has provided further insight into its safety testing procedures which accurately measure the performance of its cycle helmets against rotational impacts. Performed at the Newton Lab, a certified, independent testing laboratory in Milan, Italy, the Kask Rotational Impact WG11 Test draws from the research of …
Read More »Kask, Koo appoint Chiara Vitali as North America sales manager for cycling division
Kask and Koo Eyewear have appointed Chiara Vitali as North America sales manager for the cycling division. Vitali joined Kask in 2015 as Europe sales manager within the safety division. Since 2018, she has continued her work with the team as the West Coast sales manager for Kask America. The …
Read More »Kask and Koo open new concept store in New York City
Helmet manufacturer Kask and eyewear brand Koo have announced the opening of their first-ever concept store, located in the Garment District in Manhattan, New York City. Split across their sports collections, the store will encompass both brand’s fit and feel, focusing on attention to customer experience and care. Alongside the …
Read More »BikeBiz’s guide to the latest helmets
This month, we take a look at the latest helmets from some of the leading brands in the sector, including XLC, TSG, 100%, Kiddimoto, Kask, ABUS, BBB, Oxford, Cannondale, Smith Optics, Bell, Bluegrass, Kali, MET, Giro, Dashel, Limar, Hornit, Alpina, Leatt, Urge, Lazer, Sweet Protection and Bern
Read More »Priscilla Savord joins Kask America as marketing manager
Kask America has appointed Priscilla Savord as marketing manager. Savord brings both knowledge and experience to the role, following a four-year spell with Selle Royal Group as a retail and marketing specialist where she oversaw the introduction of a successful ambassador programme and crash replacement scheme. She will be responsible …
Read More »Kask extends partnership with INEOS Grenadiers until 2024
Kask has extended its partnership with INEOS Grenadiers with a four-year contract renewal until 2024. Since the start of their collaboration in 2010, the riders of INEOS Grenadiers, formerly Team Sky and Team INEOS, have ridden KASK helmets to numerous victories on the WorldTour stage. “As we approach a 12th …
Read More »Kask launches new Mojito³ helmet
Kask has launched its brand new Mojito³ helmet. Replacing the Mojito X model, the Mojito³ offers commuters, e-bikers and enthusiast road riders alike an “attractive and affordable helmet that doesn’t compromise on safety”. The Kask-exclusive Blue Tech material used in the helmet’s internal padding provides comfort and also wicks away …
Read More »BikeBiz’s guide to the latest helmets
This month we take a look at the latest helmets from some of the leading brands in the sector, including TSG, 100%, Lazer, Kask, Bluegrass, Alpina, Sweet Protection, ABUS, Kali Protectives, Crazy Stuff, Cannondale, Giro, MET, ETC, Leatt, Kiddimoto, Bell, Smith, Oxford Products, XLC, Bern, Alpinestars, Cube, Hedkayse, Exposure Lights …
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