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Extra, Extra, read all about it!

Extra UK and ABUS formed a new distribution partnership in March. Stephen Hayes, Extra UK head of marketing, and John Harris, ABUS brand manager, talk good matchmaking and prioritising quality

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How will the BA’s new trade network benefit IBDs?

In April, the Bicycle Association launched a ‘Trade Network’ to connect independent bike shops with its advocacy work and support programmes. BikeBiz caught up with BA data analyst consultant John Styles to find out more

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IBD 100: Giving something back

Upgrade sales manager Matt Killick speaks to Rebecca Morley about the IBD 100 programme, which offers 100 products from its catalogue exclusively to IBDs

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