Why equal prize money was built in from the start at MyWhoosh and how the economics of virtual racing make it possible
This piece first appeared in the September 2026 edition of BikeBiz magazine – not subscribed? Get...
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Category: Opinion
Trade Talk: Must Do Better, You’re Failing your Customers
Welcome to the second instalment of Trade Talk, a new regular opinion series inviting you to share...
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Black Bearing Seeks UK Partner to Support Riders and Workshops
The following is a Sponsored Article in Partnership with Black Bearing Black Bearing was born from...
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Trade Talk: The bike industry sold on performance claims alone. That game is up.
At BikeBiz, we want to reflect the unfiltered realities of the cycle trade. The industry is...
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Gearing Up!: How to improve your market reach and secure the future of mountain biking.
This piece first appeared in the August 2026 edition of BikeBiz magazine – not subscribed? Get...
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How 50 Cyclists Bikepacked the Alps to Support the Tour de France Femmes avec Zwift
Fifty women. Seven self-supported days. 800 kilometres and 10,000 metres of climbing across the...
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Maximising Margin: How Conversations About Security Can Drive Profit
This piece first appeared in the February 2026 edition of BikeBiz magazine – not subscribed? Get...
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Women make the industry more powerful
This piece first appeared in the April 2026 edition of BikeBiz magazine – not subscribed? Get...
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Kevin Williams Of Shyre Bikes On Why The Kids’ Bike Market Is More Valuable Than You Might Think
This piece first appeared in the May 2026 edition of BikeBiz magazine – not subscribed? Get a free...
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The Show Must Go On. But Which One(s)?
By James Dando, Business Director, SHIFT Active Media As the global cycling trade show calendar...
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