Kask has established a new business entity, Kask Sport & Safety Ltd, which will now serve as the dealer-direct distributor for Kask helmets, alongside its sister brand Koo Eyewear, in the United Kingdom.
The business highlights the strategic move “signifies a new chapter for both brands in the vital UK market”, and will see Kask Sport & Safety Ltd managing all distribution and sales of Kask helmets and Koo eyewear.
Providing enhanced service and support for retailers and customers across the UK is the focus of this new approach, one which also sees John McVey appointed as UK Sales Manager. McVey will lead the new entity moving forward.
Diego Zambon, General Manager at Kask, said: “Dealer-direct distribution in the UK will allow us to respond more effectively to the increasing demand and emerging opportunities we’re experiencing in this valued market.
“The decision aligns with our broader strategy to expand and strengthen Kask and Koo’s presence in the UK, ensuring a more comprehensive and efficient distribution of our products.”
New collection for SS 2025
In recent weeks, the brand has introduced its new Cloudy Sunset collection.
The collection introduces 10 new options to the existing palette of Elemento, Protone Icon and Utopia Y colourways, encompassing both glossy and matt finishes – “contemporary soft pastel hues and deep tones, inspired by the dramatic shades which abound at dusk in the skies above Bergamo, where KASK is proudly located.”
The full Cloudy Sunset Collection is as follows:
- Elemento – Sporty Grey
- Protone Icon – Espresso Brown Matt, Flamingo Matt, Celestial Yellow Matt, Powder Blue Matt and Cognac Matt
- Utopia Y – Celestial Yellow Matt, Cognac Matt, Grape and Caribe Green
Kask Cycling Marketing Director Marco Galli said: “At Kask, we’re committed to innovation. With the launch of the Cloudy Sunset Collection, we’re bringing a fresh aesthetic to some of our most popular, high-performance helmets, inspired by the breathtaking skies we’re treated to in Bergamo at dusk.
“These new colourways provide riders with a new, sophisticated way to express their style whilst also benefiting from Kask’s renowned performance and safety, and we’re thrilled to introduce this expanded range of options.”
