Tag Archives: SunGod

Ineos Grenadiers appoints SunGod as long-term performance eyewear partner

The Ineos Grenadiers WorldTour cycling team has appointed SunGod as the team’s long-term performance eyewear partner, commencing in 2023. The new collaboration will see the team sporting SunGod eyewear in both its elite road cycling and off-road racing programmes. The move marks SunGod’s entrance to the men’s UCI WorldTour, where …

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British eyewear specialist SunGod joins global B Corp community

British performance eyewear specialist SunGod has today announced its certification as a certified B Corp. B Corp certification is the latest step in SunGod’s continued mission to ‘See Better’, which incorporates its ambitions to create better products that are better for its community and better for the planet. The brand passed …

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SunGod invests in grassroots cycling with Tekkerz CC partnership

British performance eyewear brand SunGod has partnered with London-based cycling team Tekkerz Cycling Charisma. Founded by former elite cyclist Alec Briggs, Tekkerz CC combines top talent with the best up-and-coming younger riders to create a part-elite/part-development team. Briggs’ definition of Tekkerz is ‘to ride with great skill or efficiency’. The …

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A better deal for the planet: SunGod launches Black Friday charity initiative

SunGod has announced the launch of its new Black Friday initiative: A better deal for the planet. In order to unlock the Black Friday offer of a free capsule case and shipping together worth around £20, SunGod customers will have to donate £1 per product to one of its official …

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SunGod introduces new Infinite 100% recycled frames

SunGod is introducing its Infinite 100% recycled frame option across its range of lifestyle and performance sunglasses. The new Infinite frame has been developed through ‘meticulous’ quality controls and discussions with the manufacturing team and SunGod said it has ensured that its manufacturing process can function as a complete life-cycle. …

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SunGod’s lifestyle range now offering 8KO lens technology

SunGod’s lifestyle range will now offer 8KO lens technology. Following the success of the new 8KO lenses used in SunGod’s Pace Series range launched last summer, customers are now able to experience it with the Classics³, Renegades, and Sierras models. SunGod’s 8KO lens technology uses a new construction technique combined …

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SunGod launching limited edition model of Velans sunglasses

SunGod is launching a new limited edition model of its Velans performance sunglasses. The launch celebrates its headline partnership with the Canyon dhb SunGod race team. Featuring cutting-edge 8KO lens technology to offer some of the ‘clearest, strongest and lightest’ sunglasses available on the market, customers will be able to …

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Five minutes with: SunGod

SunGod launched its new cycling-specific Pace Series back in July, offering two models, Velans and Vulcans, each available in either a half frame (TF) or full-frame (FF) design. BikeBiz catches up with co-founders Zoe and Ali Watkiss to find out more

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SunGod launches new cycling-specific Pace Series

SunGod has launched its new Pace Series. The range has two models, SunGod Velans and Vulcans, each available in either a half frame (TF) or full-frame (FF) design. SunGod Vulcans use a larger cylindrical lens, offering a 180-degree field of vision to increase spatial awareness on the roads and trails, …

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