The Ineos Grenadiers WorldTour cycling team has appointed SunGod as the team’s long-term performance eyewear partner, commencing in 2023. The new collaboration will see the team sporting SunGod eyewear in both its elite road cycling and off-road racing programmes. The move marks SunGod’s entrance to the men’s UCI WorldTour, where …
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British performance eyewear specialist SunGod has today announced its certification as a certified B Corp. B Corp certification is the latest step in SunGod’s continued mission to ‘See Better’, which incorporates its ambitions to create better products that are better for its community and better for the planet. The brand passed …
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The first Tour de France Femmes this summer means the time is right for a new campaign celebrating women’s cycling. Zoe Watkiss, CEO of performance eyewear brand SunGod, explains why
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British performance eyewear brand SunGod has partnered with London-based cycling team Tekkerz Cycling Charisma. Founded by former elite cyclist Alec Briggs, Tekkerz CC combines top talent with the best up-and-coming younger riders to create a part-elite/part-development team. Briggs’ definition of Tekkerz is ‘to ride with great skill or efficiency’. The …
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SunGod has announced the launch of its new Black Friday initiative: A better deal for the planet. In order to unlock the Black Friday offer of a free capsule case and shipping together worth around £20, SunGod customers will have to donate £1 per product to one of its official …
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SunGod is introducing its Infinite 100% recycled frame option across its range of lifestyle and performance sunglasses. The new Infinite frame has been developed through ‘meticulous’ quality controls and discussions with the manufacturing team and SunGod said it has ensured that its manufacturing process can function as a complete life-cycle. …
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SunGod’s lifestyle range will now offer 8KO lens technology. Following the success of the new 8KO lenses used in SunGod’s Pace Series range launched last summer, customers are now able to experience it with the Classics³, Renegades, and Sierras models. SunGod’s 8KO lens technology uses a new construction technique combined …
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SunGod is launching a new limited edition model of its Velans performance sunglasses. The launch celebrates its headline partnership with the Canyon dhb SunGod race team. Featuring cutting-edge 8KO lens technology to offer some of the ‘clearest, strongest and lightest’ sunglasses available on the market, customers will be able to …
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SunGod launched its new cycling-specific Pace Series back in July, offering two models, Velans and Vulcans, each available in either a half frame (TF) or full-frame (FF) design. BikeBiz catches up with co-founders Zoe and Ali Watkiss to find out more
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SunGod has launched its new Pace Series. The range has two models, SunGod Velans and Vulcans, each available in either a half frame (TF) or full-frame (FF) design. SunGod Vulcans use a larger cylindrical lens, offering a 180-degree field of vision to increase spatial awareness on the roads and trails, …
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