British eyewear brand SunGod has announced a new partnership with women’s world number-one ranked Team SD Worx-Protime.
This alliance will see SunGod provide their award-winning eyewear to the entire team, including reigning world champion Lotte Kopecky, European Champion Lorena Wiebes and former world and Olympic Champion, Anna van der Breggen.
SunGod’s partnership with Team SD Worx-Protime reinforces the brand’s commitment to helping grow the women’s side of the sport, while also sitting neatly alongside its enduring performance partnership with Ineos Grenadiers – notably SunGod’s work with Geraint Thomas and his iconic GTs glasses.
Team SD Worx-Protime’s decision to use SunGod eyewear in training and on race day is seen as a further vote of confidence in the brand’s proprietary 8KO Nylon lens technology.
The result of extensive R&D – with feedback from SunGod’s partners, including Liv Racing Teqfind, Ineos Grenadiers and McLaren F1 Team – the brand’s lens technology is said to be “tougher, lighter and clearer than industry-standard polycarbonate”.
In the SunGod x Team SD Worx-Protime launch video, double World Champion Lotte Kopecky rides in a one-off world champion pair of SunGods, designed just for her.
Zoe Watkiss, co-founder of SunGod: “Women’s cycling is growing fast, and we’re thrilled to be chosen by the world’s number one ranked women’s team. That Team SD Worx-Protime have chosen SunGod in a multi-year partnership is a real vote of confidence in our lens technology and our brand; it speaks volumes.
“Building on the growing success of our Pace Series™, worn by INEOS Grenadiers, England Cricket, and elite-level runners, to name a few, we’re excited to see what we’ll achieve with Team SD Worx-Protime in the years ahead.”
This partnership with Team SD Worx-Protime further enhances SunGod’s roster of elite teams and athletes.
Danny Stam, GM of Team SD Worx-Pro Time comments: “Our team is a place where people and performance go hand in hand – and we see those values reflected at SunGod. Primarily, SunGod’s lens technology has impressed our riders, with Anna Van der Breggen road-testing SunGods since July as she prepares for her return to racing.
“It’s with that input that we’ve chosen this new direction as a step forward in performance for our elite riders.”
Image credit @gettyimages
