SunGod invests in grassroots cycling with Tekkerz CC partnership

British performance eyewear brand SunGod has partnered with London-based cycling team Tekkerz Cycling Charisma.

Founded by former elite cyclist Alec Briggs, Tekkerz CC combines top talent with the best up-and-coming younger riders to create a part-elite/part-development team. Briggs’ definition of Tekkerz is ‘to ride with great skill or efficiency’.

The Tekkerz brand is also known for its sell-out range of eye-catching designs and current apparel includes jerseys, socks, caps and t-shirts.

SunGod’s mission, See Better, has been part of both Tekkerz and founder Briggs’ ethos since day one. One of Briggs’ main aims with Tekkerz CC is to provide a pathway into racing for a younger generation that wouldn’t normally have an entrance into the sport.

Tekkerz aims to have a relatable voice for young cyclists who want to take a different path toward fulfilling their potential on the bike. Some of the current elite riders include Team GB under-23 representative Amy Perryman, Irish international cyclist Felix English and Team GB Paralympic silver medallist Jenny Holl.

Briggs said: “Our mission to inject energy back into cycling and encourage younger cyclists to get on their bike perfectly aligns with those of SunGod and we’re delighted to work alongside such a disruptive brand.

“SunGod are now industry leaders who are redefining quality and sustainability and we can’t wait to show the world what we’ve got planned.”

Read more: United Sports Brands acquires cycling brand Pearl Izumi from Shimano

SunGod is a British performance eyewear brand founded in 2013 with offices in London and Verbier, Switzerland. The brand is also a certified Carbon Neutral company, working with ClimatePartner to precisely measure and offset Scope 1, 2 and 3 emissions.

David Rogal, head of partnerships at SunGod, said: “This is a really exciting partnership for the SunGod team. Alec and Tekkerz are renowned for doing things differently and the ethos behind their team is really attractive to us. We look forward to collaborating with the team on some incredibly exciting plans.”

A limited-edition SunGod X Tekkerz product release is due later this summer 2022.

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