BikeBiz Bicycle and cycling retail news
Interbike, the key bicycle industry show for the US, has announced a new addition to its team – Sarah Timleck – who joins as director of marketing.
Timleck is a veteran of the motorcycle industry, with over ten years in the sector, and brings skills and experience in special events, publishing and trade shows.
Timleck replaces Elayna Caldwell, who left Interbike to take a brand management position with SRAM in December.
“Sarah should be a great addition to our team,” said Pat Hus, Interbike’s MD. “She has proven herself as an innovative thinker in the motorcycle industry and she brings a tremendous track record of putting on world-class events. There are many similarities between the moto and bike industries, and I think she will bring a fresh new perspective and really add to the momentum we’ve started here at Interbike.”
Timleck will be responsible for all marketing efforts for Interbike, Health+Fitness Business Expo and the IBD Summit.
