Wattbike is seeking an investment partner to share in the benefits of its international expansion strategy. The company recently boosted its senior management team, bringing in Stephen Loftus, previously chief commercial officer at Brompton, as CEO and sports market veteran Greg Nieuwenhuys as chairman. Following a period of growth, the …
Read More »Stephen Loftus to become Wattbike CEO as Richard Baker steps down
After more than 10 years at Wattbike, Richard Baker has decided to step down as CEO. Stephen Loftus, who was recently announced as joining Frog bikes as a non-executive director, will take over from Monday, May 1. Baker will remain involved as a special advisor to the board. Baker joined …
Read More »Smart bike brand Wattbike launches Hub+ subscription
Smart bike brand Wattbike has launched Hub+, a premium subscription version of its indoor training app. Wattbike has launched Hub+, a premium version of its indoor training app that includes a mobile-friendly workout builder. Wattbike Hub+ will be available as a subscription option alongside the smart bike brand’s existing free …
Read More »Wattbike appoints Greg Nieuwenhuys as chairman
Wattbike has announced the appointment of Greg Nieuwenhuys as chairman to help drive the company’s growth. An experienced CEO and non-executive director, Nieuwenhuys was most recently chairman of Swiss mountain brand, Mammut Sports Group. He has also worked as CEO of UK retailers Cotswold Outdoors, Snow+Rock and Runners Need, after …
Read More »What does the future of indoor cycling hold?
Indoor cycling was a rapidly expanding sector even before the coronavirus pandemic, but could this discipline offer an insight into future cyclists? Alex Ballinger spoke with Wattbike CEO Richard Baker to find out
Read More »BikeBiz’s guide to the latest indoor trainers and power meters
BikeBiz takes a look at the latest indoor trainers and power meters from some of the leading brands in the sector, including Muoverti, Wattbike, Wahoo, ETC, JetBlack, Saris, Elite, FSA, Shimano and 4iiii
Read More »Smart bike brand Wattbike introduces customisation to virtual gearing
Smart bike brand Wattbike has introduced a virtual gearing customisation tool on the Wattbike Hub app that allows users to personalise their ride experience. Users will be able to choose a range of preset groupsets and shifter configurations to bring climbs and Wattbike rides to life. Riders will be able …
Read More »How has the pandemic affected UK businesses?
Wattbike CEO Richard Baker tells Rebecca Morley about the challenges the company has faced with surging costs throughout the past 18 months
Read More »Wattbike launches first major brand campaign to ‘challenge penthouse perceptions of home cycling’
Wattbike has launched its first major brand campaign to ‘challenge penthouse perceptions of home cycling’. The ‘For Real Athletes’ campaign, which launches today with a TV spot created by MATTA and produced by Spindle, introduces us to a world of determined everyday and professional athletes, finding ways to integrate Wattbikes …
Read More »Wattbike calls on PM to ‘do more’ for UK businesses hit with surging costs due to pandemic
Wattbike is calling on Boris Johnson to ‘do more’ for UK businesses who are being hit with surging costs for shipping and materials due to the pandemic, after being forced to adjust its prices. The Nottingham-based company has seen demand soar during the pandemic but said it, and other manufacturing …
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