Tag Archives: Wattbike

Wattbike has launched its first major brand campaign to ‘challenge penthouse perceptions of home cycling’. The ‘For Real Athletes’ campaign, which launches today with a TV spot created by MATTA and produced by Spindle, introduces us to a world of determined everyday and professional athletes, finding ways to integrate Wattbikes …

Wattbike is calling on Boris Johnson to ‘do more’ for UK businesses who are being hit with surging costs for shipping and materials due to the pandemic, after being forced to adjust its prices. The Nottingham-based company has seen demand soar during the pandemic but said it, and other manufacturing …

Wattbike has announced an integration with virtual cycling platform Rouvy. Wattbike users are now able to connect their Atom, AtomX, Nucleus, Pro or Trainer with the Rouvy app to benefit from an’ immersive’ indoor cycling experience. With connectivity to Rouvy’s smart training app, the Wattbike Atom and AtomX smart bikes …

Wattbike has received an investment of £11.5 million from Piper, to help support its forward growth plans. The business is forecasting total sales in excess of £21 million in 2020 and has seen particularly strong growth in recent months, with sales orders rising 192% year-on-year in April. Based in Nottingham, …

Wattbike is launching its “new and improved” Atom in the UK. The next-generation Wattbike Atom uses a custom-designed electromagnetic resistance system. Instead of using motors to move the magnets up and down, the new system changes the current to the magnet to change braking force instantly, meaning not only does …

Rebecca Morley looks into how COVID-19 has accelerated an already burgeoning trend

Wattbike’s new indoor training bike, designed for commercial use, is now being offered to individuals. Designed to improve the performance of athletes of all ages and abilities, and most often seen in gyms, health centres and elite sports institutions, the Wattbike Icon has been introduced to complement the Wattbike Pro …

The Wattbike AtomX has been shortlisted for Innovation of the Year at The Sport Technology Awards. The bike has in-built, interactive workouts, tests, training plans and climb mode all accessible from the Performance Touchscreen, allowing riders to automatically change resistance to follow structured workouts, simulate gradient changes and mimic real …

Indoor cycling became more prominent than ever in 2019, but Wattbike CEO Richard Baker believes the 2020 Olympics will be a catalyst for even further growth...

Reigning UCI World Time Trial Champion Chloe Dygert is to become an official Wattbike ambassador. “We’re absolutely delighted to be working with Chloé, and to be able to support such a talented athlete in the very early years of their career,” said Richard Baker, CEO of Wattbike. “Chloé has incredible …