Trek boss sees bright future for bike trade

Trek is a family-owned firm. And it turns a healthy profit. 2001 was a record year. Trek could have bid for the bankrupted Derby but didn’t. Here CEO John Burke told why not. He also talks about what the future may hold for IBDs and the big bike brands. NOTE: this article first appeared in the October BicycleBusiness but is reprinted here for those international readers of this site who don't get mailed with the monthly mag.

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