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Asda/Wal-Mart goes big on bikes (in boxes)

In the US, Wal-Mart – America’s biggest seller of bicycles – retails bikes from a 200-bike display unit. Asda product managers have copied the idea, albeit scaled down. 25 Asda super-stores have recently been equipped with 100-bike display stands

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Schwinn/GT: the UK angle

Pacific vice president of sales and marketing tells Associated Press that Schwinn/GT bikes will definitely be placed in US mass market retail outlets. "Certainly when one pays that sum of money for the brand one needs to get a return on that brand, and we don't necessarily know how to do that without going to the mass market," said Richard Wittenberg. But what about in the UK?

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