47-year old Jeremy Wyndham, previously managing director of Nielsen Media International, joined the Fisher board in 2000.
Read More »Traffic UK becomes exclusive distributor of Title MTB
Traffic UK has announced the addition of Title MTB to its UK roster of brands. Title MTB is a rider-…
Extra UK and Cyclex to distribute KMC Chains in the UK and Ireland
Extra UK have become the latest distributor of KMC Chains, Sprockets and Cassettes for the UK and Ir…
Cube introduce the Numove kids’ bike
Cube has developed a new series of kids’ bikes with a focus on lightweight, combined with cont…
Lazer introduces Verde KinetiCore – a sustainable helmet for a circular future
Belgium-headquartered Lazer, the world’s oldest helmet company, has been designing and creatin…
Rapha unveils Performance Sportswear collection
Rapha has presented its latest collection, Rapha Performance Sportswear. Crafted using design featur…
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CTC says DfT’s helmet ads could push kids off saddles and on to sofas
The new Department for Transport campaign promoting the use of cycle helmets amongst teenagers could lead to a significant drop in cycle use, says CTC, joining the Road Danger Reduction Forum, which lodged its complaints last week.
Read More »Halfords branded as chumps for their chimps telly campaign
Who thought the chimps ad would be a good idea? All other advertisers have abandoned chimp 'actors'. Are Halfords' staffers monkeys, then? Can staff morale go any lower? How about when stores are picketed by animal rights campaigners? That's the threat from the Captive Animals' Protection Society.
Read More »Five grand downhill rigs will have to be fitted with incy-wincy Noddy bells
In fact, thanks to those sensible folk at the Department for Transport all new bikes will now have to be fitted with bells. Naturally, they will be poxy bells, easily removed by bike purchasers and there's no requirement for their use, just their fitment at the point of sale. And bikes sold in the UK fully-assembled will have to have their brakes adjusted so the bikes comply with British Standards (dur, IBDs already do this) but bikes-in-boxes from supermarkets and the like need only have instructions on how to assemble them. Oh, and bells, of course.
Read More »Islington’s Cycle 2002 show shortlisted for expo industry award
Two awards, in fact. Cycle 2002 has been short-listed for "Best Launch Show - Consumer" and "Best Consumer Marketing Campaign" in the Excellence Awards organised by the expo industry's trade organisation, the aeo.
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