After Richard Kennedy ceased trading as KDS, Super Cycles of Nottingham needed a new route to market. Mike Poyzer found two routes: a premium dealer network and an informal deal with J Hartley Dawson

Super Cycles creates Optimum Dealer Network

Super Cycles has launched the Super Cycles Optimum Dealer Network made up of the dealers supplied by KDS, and any new customers which want to hook up with Onza, DDG and the other brands distributed by Super Cycles.

These others include Guess, the own-label Super Cycles road and top-end cross-country MTB bikes, as well as American Classic, Unex cables and hydraulics, RB design trials kit, Bebop pedals and X-Fusion-Shox.

"No longer having a middle man means that an attractive discount package can be added to the benefits of exclusive territories and well controlled dealer margins," said Mike Poyzer of Super Cycles.

J Hartley Dawson will be distributing Onza and DDG to IBDs not part of the Super Cycles Optimum Dealer Network.

Super Cycles, tel: 0115 9411133

J Hartley Dawson, tel: 01924 466633.


JHD has also just bought all the stock from Tony Nash cycle wholesal of Birmingham. "We look forward to supplying any of his old customers," said JHD’s Garry Bell.

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