Chicken CycleKit welcomes Limar Helmets into brand portfolio

Chicken Cyclekit has welcomed Limar Helmets into its family of brands, adding the globally recognised name into its portfolio from 1st March. With 30 years of designing and manufacturing the world’s lightest helmet range, Limar strives to be at the forefront of performance, comfort and safety in helmet design, ensuring …

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Storskogen UK takes majority stake in Extra UK

Extra UK has secured an investment from Storskogen UK, which has acquired a majority shareholding in the business. Extra UK is a leading distributor of quality cycling products and represents a number of market-leading brands on an exclusive basis, supplying cycle retailers throughout the UK and Ireland. Its carefully curated …

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