At this year’s Eurobike, Mondraker is presenting a project that reflects who they are as a brand: the MG Concept. This collaborative research platform is developed with Avinox and built around their Motor Gear development program. You’ll find it on display at the Avinox stand 12.0 B98 from June 24 to 27 at Messe Frankfurt.
Innovation has always been part of Mondraker’s DNA. Throughout the brand’s history, progress has come from questioning assumptions, test new ideas, and invest in technologies long before they become industry standards. The MG Concept continues that tradition.
Developed by their Engineering and R&D teams in close collaboration with Avinox, this project gives them the chance to investigate emerging technologies across drivetrain integration, intelligent systems, rider interaction, advanced sensing, telemetry, environmental awareness, and frame engineering. More importantly, it creates an environment where they can explore ideas rapidly and turn them into meaningful knowledge.
The MG Concept isn’t defined by a single innovation or technical feature. Its value lies in the platform itself: a vehicle for experimentation, learning, and discovery. By bringing together advanced technologies and new approaches to system integration, this project helps them better understand how future riders may interact with their bikes, and how technology can enhance that experience.
Projects like this matter to Mondraker because they let the brand look beyond current product cycles and explore what’s possible without predefined limitations. They strengthen their engineering capabilities, expand technological understanding, and help the brand stay at the forefront of innovation in our industry. As development continues, they will work with Avinox to evaluate what we learn and identify where it can be applied next, informing their long-term vision and reinforcing commitment to bringing world-class innovation to riders everywhere.
The future isn’t discovered by following established paths. It’s created by those willing to explore new ones — and that’s exactly what the MG Concept is about.
Come see it at Eurobike 2026
Frankfurt am Main, Germany — Avinox stand 12.0 B98
Business Days: June 24–26, 2026
Eurobike Festival: June 27, 2026
