Tag Archives: Upgrade

Upgrade Bikes to cease being UK distributor for Pivot Cycles from 1st July

Upgrade Bikes has announced that it will cease being the UK distributor for Pivot Cycles from 1st July 2022. Upgrade picked up sole UK distribution for the US brand back in 2010. Pivot, which was founded in 2007 by Chris Cocalis, said it will work with a new UK distribution …

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COREbike 2022 preview: Upgrade, Chicken CycleKit

Upgrade has six brands that joined its well-established portfolio since the last CORE bike show so there will be plenty new to see. SixSixOne protection will highlight MTB body protection alongside helmets and gloves goggles. DexShell waterproof gloves and socks have been well received by dealers and with April Showers …

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Effetto Mariposa unveils line of bike cleaning products

Effetto Mariposa has unveiled a new line of cleaning and lubricating products. The products are Allpine Light – a biodegradable bicycle cleaner, Allpine Extra – a degreaser with pine oil, Flowerpower Wax – a chain lubricant with sunflower seed wax, Mangiacatena – a chain cleaning device, and a Cog Brush. …

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DexShell joins forces with Upgrade Bikes for UK bike trade distribution

DexShell has joined forces with Upgrade Bikes for its UK bike trade distribution. Over the past few years, DexShell has established itself as a premium brand in the waterproof accessory market. Now, for the first time, the brand has joined forces with a dedicated cycle industry supplier to further strengthen …

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Repente unveils Prime 3.0 saddle

Repente has unveiled the Prime 3.0 – 142, directly derived from Prime 2.0. The first change concerns the width of the saddle, 142mm – one of the sizes most in demand on the market, said the brand, which completes the range alongside the more traditional 132mm version. The shape of …

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SixSixOne appoints Upgrade as exclusive UK distributor

Upgrade Bikes has been appointed the exclusive distributor of SixSixOne for the UK. The distributor will offer the ever-expanding SixSixOne product lineup, featuring a range of protection, helmets, goggles, gloves, body supports and casual apparel. Dealers can now pre-order the next generation of MTB protection via the Upgrade B2B site, …

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KinesisUK’s new LYFE e-bike now live with Upgrade

The new LYFE e-bike is now live on the Upgrade and KinesisUK sites. LYFE is a lower-priced model than the Range, which was introduced last year, and targets the demand for an urban/fitness bike. Two versions are available, LYFE in Slate Blue and LYFE Equipped in a Woods Sage colour …

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Upgrade Bikes to distribute OTE in UK and Ireland

Upgrade Bikes has partnered with nutrition brand OTE to distribute its products in the UK and Ireland. The brand becomes the first nutrition brand in Upgrade’s portfolio, which includes bikes, parts and accessories. Matt Killick, Upgrade Bikes’ sales manager, stated: “We have been looking to partner with a leading nutrition …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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