BikeBiz takes a look at the latest new products in our October sector guide from some of the leading brands, including Pirelli, Industry Nine, Shimano and more.
This guide first appeared in the September 2026 edition of BikeBiz magazine – get your free subscription here.
1. Brand: X5CAPE
Product: Monsoon Waterproof MTB Jacket
Distributor: X5CAPE
Built for unpredictable conditions, the X5CAPE Monsoon Waterproof MTB Jacket delivers reliable weather protection without compromising on comfort or performance. Constructed from a durable two-layer bonded fabric with an inner membrane, it offers 4,000mm waterproof protection with heat-sealed seams to help keep you dry in wet conditions, while a 3,000g breathable rating allows moisture to escape, keeping you comfortable on the move.
RRP: £59.95
2. Brand: Yeti Cycles
Product: MT
Distributor: Silverfish UK
Meet the true definition of paradox: the Yeti MT makes speed feel slow. It lets you get away with getting carried away – you’ll find your limits before you find its limits. Powered by Sixfinity’s six-bar magic, the MT rewards speed like nothing else in its category, with independently tuned control over acceleration and deceleration. A decade of development, TURQ carbon construction, and refined geometry deliver zero-compromise performance. Tell your scepticism the answer is Sixfinity. Believe it or don’t.
RRP: From £7,499
3. Brand: Troy Lee Designs
Product: Resist Pro Overall
Distributor: Silverfish UK
Built to conquer the harshest conditions, the Resist Pro Overall offers full-body protection against the elements. Premium Pertex® Shield fabric and a bombproof 20K/20K waterproof, breathable 3-layer construction shrug off rain and grit, while stretch mobility and a Ride Fit keep things moving freely. Reinforced wear zones, taped seams, and YKK AquaGuard® zippers lock out the weather. Reflective details keep riders visible when the trail gets dark. Tough rides demand tougher gear – the Resist Pro delivers.
RRP: £395
4. Brand: DT Swiss
Product: A 1800 Disc Brake Wheelset
Distributor: Madison
The DT Swiss A 1800 SPLINE is a fast, dependable alloy training wheelset featuring advanced aerodynamics developed alongside Swiss Side and a modern 22mm internal rim width. SPLINE construction, Aero Comp spokes and hidden Pro Lock nipples balance strength, stiffness and weight, while the 36-tooth Ratchet LN rear hub offers proven reliability and easy servicing. Hand-built in Europe, the wheelset weighs from 1,824g and arrives taped and ready for tubeless use.
RRP: £399.98 (set)
5. Brand: Shimano
Product: RX710
Distributor: Madison
The Shimano SH-RX710 brings race-proven gravel performance to a broader range of riders, combining efficient power transfer with lasting comfort and off-bike versatility. Its carbon-reinforced midsole delivers a stiffness rating of 9/12, while the low stack height creates a stable, responsive connection to the bike. Shimano’s Pontoon Cleat System improves pedal engagement and walkability, with a lightweight synthetic leather upper and dual BOA L6Z dials providing a secure, precisely adjustable fit across racing, training and adventure riding.
RRP: £269.99
6. Brand: Pirelli
Product: Cinturato™ EVO 45, 50, 55mm
Distributor: Extra UK and Cyclex
The Pirelli Cinturato EVO TLR builds on the success of one of the market’s leading endurance and all-road tyres, delivering outstanding grip, comfort, puncture protection and year-round performance. Featuring the advanced SmartEVO AS compound with over 50% recycled and bio-based materials, plus a reinforced TechWALL+ Road tubeless-ready construction, it appeals to road, endurance and gravel riders. The range now expands with new wider-volume options in 700×45, 700×50 and 700x55mm, creating additional opportunities across the growing all-road and adventure cycling categories.
RRP: Sizes up to 700×40 £64.99 / 45/50/55mm £69.99
7. Brand: Ergon
Product: GMA and GMS
Distributor: Extra UK and Cyclex
The new Ergon grip range gives retailers clear options for different rider needs. The GMA is a versatile all-mountain grip designed for everything from flowing singletrack to technical terrain, combining ergonomic shaping, dedicated grip zones and the ultra-grippy Gravity Control rubber compound for comfort, control and confidence in all conditions. For riders prioritising comfort, the GMS delivers enhanced hand and wrist support for longer, more enjoyable rides, helping retailers match riders to the right grip for their riding style.
RRP: £27.99 GMA/£32.99 GMS
8. Brand: Falcon
Product: Orchid 26” Kids Mountain Bike
Distributor: Tandem Group Cycles
With its bold pink finish, the Orchid 26″ stands out as a fun and capable choice for young riders aged 9+. Designed for everything from school runs to off-road exploring, it features 18-speed Shimano gearing that handles climbs and quick descents with ease. The strong steel frame and front suspension fork help smooth uneven terrain, while reliable V-brakes provide controlled stopping. Adjustable components ensure a comfortable fit over time, making it a versatile and dependable bike for everyday adventures.
RRP: £ 269.99
9. Brand: Stan’s
Product: Rolled Gold
Distributor: Upgrade Bikes
Stan’s Rolled Gold sealant is designed for higher pressure and faster sealing. It is a premium, purpose-built tubeless sealant designed for road and gravel tyres, optimised for delivering high-speed sealing in pressure ranges of 35-100 psi. While designed to excel in high-pressure tubeless systems, Rolled Gold offers increased puncture protection across a wide range of tyre pressures and is injectable through the valve for easy installation.
RRP: from £10
10. Brand: Lezyne
Product: KTV+ Drive Rear Light
Distributor: Upgrade Bikes
Compact, powerful and built for everyday riding, the KTV+ Drive Rear delivers up to 75 lumens of rear visibility in a lightweight, easy-to-mount package. Its 270° Wide Angle Optics improve side visibility, while the disruptive Daytime Flash mode helps you stand out in traffic. USB-C rechargeable and IPX7 waterproof, with a user-replaceable battery. The co-moulded body is tough enough for daily use, while the included O-ring mounting system makes fitting and removing the light quick and simple.
RRP: £27
11. Brand: Muc-Off
Product: Ceramic Spray Sealant
Distributor: Muc-Off
New from Muc-Off, Ceramic Spray Sealant delivers a deep, just-detailed shine with up to six months of protection. Powered by an advanced SiO₂-based formula, it creates an ultra-hydrophobic barrier that repels water, road spray, dirt and grime. Quick and easy to apply, it’s the perfect detailing upgrade for busy riders and workshops looking to deliver premium results, fast. This spray unlocks an easy opportunity to add value to every service.
RRP: £18
12. Brand: Industry Nine
Product: Hush 32″ Carbon Wheelset
Distributor: Lyon Cycle
Industry Nine’s Hush 32 Carbon wheelset is designed to unlock the full potential of 32-inch mountain bikes, combining a lightweight carbon rim with the brand’s proprietary aluminium System spokes and high-engagement SOLiX hubs. Built to maintain familiar trail handling while maximising the speed, rollover capability and momentum advantages of larger wheels, the Hush 32 Carbon delivers a refined ride feel for riders seeking efficiency, stability and all-day performance on demanding terrain.
RRP: £1985
13. Brand: Kali
Product: Kali Metcalf Goggle
Distributor: Oxford Products
The Metcalf Goggle is built on the idea that great performance should be simple. With a quick-change magnetic lens system, secure helmet fit, and all-day comfort, it delivers everything you need without the fuss. Including two shatter-resistant lenses, Clear and Mirrored Blue, both with anti-fog, anti-scratch and anti-UV coatings. A clear nose guard keeps the field of vision open, with a lightweight frame and triple-layer foam rounding out the spec. Built-in tear-off posts included.
RRP: £99.99
14. Brand: Selle Italia
Product: SLR XC Saddle
Distributor: ZyroFisher
The new SLR XC is designed to deliver speed, comfort and control across demanding terrain. Extended padding supports multiple riding positions on long rides, while a lowered, wider nose improves freedom of movement on steep climbs. The tapered rear profile helps riders quickly return to the saddle after technical sections, and reinforced side edges boost durability. Available in Carbon, Elite and Advan versions, the SLR XC meets the needs of every cross-country rider.
From RRP: £109.99 (Advan) – £349.99 (3D Carbon)
15. Brand: Shimano
Product: Dura Ace R9370 Wheelset
Distributor: Madison
The new Shimano Dura-Ace WH-R9370-C50-TL wheelset delivers all-round race performance, balancing low weight, aerodynamics and stiffness across varied courses and conditions. Its 50mm tubeless carbon rims are optimised for 28–30C tyres, while engineered carbon spokes and wide hub flanges increase lateral rigidity. Shimano’s adjustable cup-and-cone hubs provide smooth, precise performance, with direct freehub engagement ensuring rapid power transfer. Centre Lock compatible and weighing just 1,302g per pair, it is designed exclusively for 12-speed drivetrains.
RRP: £2299.98
16. Brand: fizik
Product: Nanuq 2
Distributor: Extra UK and Cyclex
The fizik Nanuq 2 is a versatile winter riding shoe available in both clip-in and flat pedal versions. Featuring a Gore-Tex Prism 3L membrane and BOA closure system, it delivers reliable weather protection, comfort and a secure fit in challenging conditions. A Vibram outsole provides dependable grip, while dedicated stiffness ratings optimise performance for either clip-in or flat pedal riders.
RRP: £279.99
17. Brand: Lezyne
Product: Presta Pocket Drive Pump
Distributor: Upgrade Bikes
The Lezyne Presta Pocket Drive is a brilliantly compact pump that’s easy to forget about—until you need it. Its machined aluminium construction feels reassuringly premium, while the clever overlapping handle and knurled barrel make roadside inflation surprisingly efficient. The simple lever-action Presta chuck is quick and secure, and the fully rebuildable design promises years of dependable use.
RRP: £35
18. Brand: Troy Lee Designs
Product: Resist Pro Jacket
Distributor: Silverfish UK
Built with Pertex® Shield micro ripstop fabric, this lightweight shell delivers 20K/20K waterproof, breathable protection in a 3-layer stretch construction that moves with you. The Ride Fit ensures unrestricted comfort, while taped seams and reinforced hems keep the elements out. Made from recycled nylon with a PFC-free DWR finish, it’s performance with a conscience. Under-arm vents regulate heat, YKK AquaGuard® zippers offer secure, easy access, and reflective details boost visibility when the storm rolls in.
RRP: £395
19. Brand: Pirelli
Product: Scorpion MTB Range
Distributor: Extra UK and Cyclex
Pirelli’s new Scorpion MTB range gives retailers a clear solution for every trail condition, with three tread options tailored to specific terrain. Black Sting delivers maximum speed on hardpack and dry trails, Emperor provides balanced all-round performance for mixed conditions, and Red Claw offers enhanced grip and control on loose or challenging surfaces. Riders can further customise performance with a choice of casings and compounds, making the range easy to recommend across trail, enduro, downhill and e-MTB.
RRP: From £54.99 SRP
20. Brand: Falcon
Product: Odyssey 26” Kids Mountain Bike
Distributor: Tandem Group Cycles
Built for adventure, the Odyssey 26″ is a great choice for young riders aged 9+ exploring trails, parks, and daily rides. Its durable steel frame and front suspension smooth out rough terrain, while the 18-speed Shimano gearing handles climbs and speed with ease. Adjustable components grow with the rider, and reliable V-brakes ensure confident stopping. Stylish and practical, it’s a dependable all-round bike for both off-road fun and everyday use.
RRP: £ 269.99
