BikeBiz takes a look at the latest new products in our July sector guide from some of the leading brands, including Zipp, Peaty’s, Coast Optics and more. 

This guide first appeared in the July 2026 edition of BikeBiz magazine – get your free subscription here.


1. Brand: Oxford 

Product: Oxford Airtrack TL Floor Pump

Distributor: Oxford Products

The Oxford Airtrack TL takes the frustration out of tubeless tyre setup. Its integrated air chamber can be charged to a maximum 200PSI, delivering the rapid burst of air needed to seat tubeless tyres onto the rim quickly and reliably. A simple lever on the valve head switches between charge and conventional inflation modes, while a top-mounted digital gauge displays pressure in either PSI or BAR. Compatible with both Presta and Schrader valves, and road and MTB tyres. 

RRP: £54.99

1. Oxford Airtrack TL Floor Pump BikeBiz July Sector Guides: New Products


2. Brand: Oxford

Product: Oxford Stomp & Stomp Jnr Pedals

Distributor: Oxford Products 

Oxford’s in-house designed Stomp pedal range delivers a confident, secure platform for trail riders who demand maximum pedal contact. The full-size Stomp features a 110mm x 105mm high-impact reinforced nylon body with a concave design and replaceable steel pins for long-term grip. A CroMo steel axle and sealed bearings keep things rolling smoothly, whatever the conditions. The Stomp Jnr offers the same proven formula in a more compact 92mm x 88mm format. Both available in eight colours.

RRP: £29.99

2. Oxford Stomp Stomp Jnr Pedals BikeBiz July Sector Guides: New Products


3. Brand: Ochain

Product: Ochain R 

Distributor: ZyroFisher

Ochain brings unprecedented clarity to how our bike feels through the near elimination of pedal feedback and drivetrain noise. Transforming our descending experience, delivering sensitivity and stability we didn’t know was possible. Effective with any suspension design or amount of travel, Ochain lets the chain do its job when we need it, and disappear when we don’t. For a feeling we never thought possible.

RRP: £280-340

3. Ochain R BikeBiz July Sector Guides: New Products


4. Brand: Zipp

Product: 202 NSW

Distributor: ZyroFisher

Built for riders who want the fastest possible advantage on steep road climbs, the Zipp 202 NSW wheelset combines exceptionally low weight with efficient all-around speed. Designed around a 35mm deep carbon rim, it delivers a responsive climbing feel without giving away aerodynamic benefit on faster terrain or descents. The wide 23mm internal profile is optimised for modern road tyres and lower pressures, helping reduce rolling resistance and vibration.  

RRP: £3,395

4. Zipp 202 NSW BikeBiz July Sector Guides: New Products


5. Brand: Peaty’s 

Product: Monarch Pro Grips

Distributor: Silverfish UK

Peaty’s Monarch Pro Grips combine award-winning design with next-level comfort, control and durability. A dual-compound construction places ultra-soft 15a rubber where hands need cushioning, while tougher 30a Duralite compounds reinforce the lower sections and bar ends for impact resistance and long-term strength. A cut-away core reduces vibration and small bump chatter, delivering a smoother, more controlled ride. With refined ergonomics, recycled materials and rider-driven shaping, they offer a premium feel, confident handling and lasting performance across any terrain.

RRP: From £29.99

5. Monarch Pro Grips BikeBiz July Sector Guides: New Products


6. Brand: Troy Lee Designs 

Product: Stage Stunt Helmet

Distributor: Silverfish UK

Inspired by the class-leading Stage full-face helmet, the Troy Lee Designs Stage Stunt delivers premium protection in a lightweight 3/4 design. A fibre-reinforced polycarbonate shell combined with dual-density EPS helps manage both low- and high-speed impacts, while adjustable fit systems, dual Drilex® neck rolls and a three-position visor ensure all-day comfort. The Fidlock® magnetic buckle provides fast, secure fastening, and at just 550g, it’s the lightest helmet in its class – keeping riders protected without weighing them down. 

RRP: £240

6. TLD Stage Stunt Helmet BikeBiz July Sector Guides: New Products


7. Brand: Brooks

Product: Brooks B17 Utmost

Distributor: Extra UK and Cyclex

The B17 Utmost saddle blends upgraded stainless-steel components with carefully selected vegetable-tanned leather to boost durability and long-term performance. It features a redesigned rail section for improved fore-aft adjustment, refreshed detailing, and a new back plate. Produced in individually numbered runs of 1,000 per year, it also includes a leather softener and cotton tote bag, offering riders a premium, limited-edition option.  

RRP: £280

7. Brooks B17 Utmost BikeBiz July Sector Guides: New Products


8. Brand: Pirelli

Product: Cinturato™ Gravel RH and Cinturato™ Gravel RM High Performance

Distributor: Extra UK and Cyclex

The Pirelli Cinturato™ Gravel RH and RM tyres are high-performance options designed for fast gravel racing and mixed terrain. The RH excels on hardpack and asphalt with a slick centre for speed and side knobs for cornering grip, while the RM offers greater versatility across varied surfaces with enhanced traction. Both feature SmartEVO GR compound, ProWALL 120tpi casing and tubeless-ready construction, delivering excellent rolling efficiency, control and durability for demanding riders.

RRP: £74.99

8. Cinturato Gravel RH BikeBiz July Sector Guides: New Products


9. Brand: Coast Optics

Product: Nita 2

Distributor: Extra UK and Cyclex

The Nita 2 is a versatile, multi-sport performance sunglass designed and tested in the mountains, now featuring a wider field of view and refined styling. Built from lightweight, durable Bio-TR90, it offers a secure, comfortable fit with interchangeable, high-definition lenses for all conditions. Alongside the Nita 2, Coast Optics also offers the Nita XL, Alta 2 and Echo ranges -ensuring there’s a performance-driven option for every rider and adventure. 

RRP: £109.99

9. Coast Nita 2 BikeBiz July Sector Guides: New Products


10. Brand: BH Bikes

Product:  iLynx+ DL Enduro

Distributor: Spoken Vélo

For riders demanding uncompromising enduro performance, the BH iLynx+ DL Enduro range comprises six models, four featuring carbon frames. Combining 170mm travel and BH’s Split Pivot suspension with the Avinox M2S drive unit, it delivers up to 150Nm torque and 1,300W peak power. An integrated 800Wh battery provides up to 157km range, complemented by a 2” OLED touchscreen, wireless controls and aggressive 29er geometry for maximum control on technical terrain.

RRP: £4,899-£8,199

10. BH iLynx DL Enduro1 BikeBiz July Sector Guides: New Products


11. Brand: Lezyne 

Product: Road Drive 500

Distributor: Upgrade Bikes

Lezyne’s all-new Road Drive 500 front light features a super-slimline profile, the size of a credit card, a quarter-turn mount system, and a CNC-machined aluminium body. This unique design houses a 500lumen, 30hr runtime light system that ensures complete visibility day and night. It’s a powerful LED light that integrates with quarter-turn and GoPro mounts (adapter included) for sleek mounting. It’s fully IPX7 waterproof, charges via USB-C, and offers flash mode options, with a new EU-standard user-replaceable battery design. 

RRP: £60

11. Lezyne ROAD DRIVE 500 BikeBiz July Sector Guides: New Products


12. Brand: Lezyne 

Product: KTV Pro Rear Light

Distributor: Upgrade Bikes

The KTV Drive Pro+ is a compact rear light that punches well above its weight. With up to 150 lumens of output, a highly visible Daytime Flash mode and Wide Angle Optics delivering 270° of visibility, it’s designed to keep riders visible in all conditions. The lightweight rubber mounting system fits virtually any seatpost shape, while USB-C charging, IPX7 waterproofing, and a user-replaceable battery add practical, long-term appeal for commuters and year-round riders alike.

RRP: £32

12. Lezyne KTV DRIVE PRO 400 BikeBiz July Sector Guides: New Products


13. Brand: CyclOn

Product: E-Power Turbo Air Blower

Distributor: The Cycle Division Ltd

The CyclOn E-Power Turbo Air Blower is a powerful electric blower, designed to quickly and safely dry bikes after washing or riding in wet conditions. Thanks to its targeted airflow, riders can easily remove water and dirt from hard-to-reach areas. The blower is USB-C rechargeable and equipped with an LED battery indicator. Additionally, it comes with four interchangeable nozzles and three modes, allowing you to perfectly adjust the airflow for different parts.

RRP: £85.99

13. CyclOn E Power Turbo Air Blower BikeBiz July Sector Guides: New Products


14. Brand: Tannus

Product: Tannus Armour and Tannus Tubeless

Distributor: The Cycle Division Ltd

With Tannus Armour, you choose the tyre, and we provide up to 15mm of puncture protection. Armour resists 90% of punctures thanks to 15mm of Aither foam beneath the tyre’s tread. Sidewalls receive 2mm of additional protection.

Tubeless Armour is an Aither 1.1 polymer-based insert that floats between the tyre and the rim. Tubeless Armour side wings flex with the tyre and rim to provide more traction, stability and protection. Its shape allows for a fluid and natural riding style.

RRP: £46-£64 for Tannus Armour and £35-£80 for Tannus Tubeless 

14. Tannus Armour and Tubeless BikeBiz July Sector Guides: New Products


15. Brand: Claud Butler 

Product: Wrath 1.0 Cues Electric Mountain Bike

Distributor: Tandem Group Cycles

The Claud Butler Wrath 1.0 Electric Bike brings updated performance to the entry point of the range, featuring Shimano Cues 1×9 gearing and MT200 hydraulic disc brakes for confident control. A 360Wh integrated battery delivers over 40 miles of assistance, paired with a smooth Bafang rear hub motor. With refined software for quicker pickup, 100mm suspension and wide 29er tyres, it’s built for accessible off-road capability and everyday riding versatility.

RRP: £ 1,499.99  

15. Claud Butler Wrath 1.0 BikeBiz July Sector Guides: New Products


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