Upgrade Bikes will now distribute Kenda Tyres, adding the brand to its portfolio of brands available to its UK dealer network.

KENDA develops tyres for nearly every cycling discipline, from road and gravel to trail, enduro, downhill, BMX, and urban mobility – hitting key price points at every level.

Kenda tyres

The brand says every product is shaped by a combination of engineering expertise, real-world testing, and feedback from athletes who push performance to its limits.

Pim Ramselaar, Sales Manager for KENDA Bicycle UK, said:

“We are stoked to be working with Upgrade and its team, they bring years of experience in brand representation, supply chain, sales and marketing that I know will help to get KENDA back in the hands of those that want it and help us to grow in areas we haven’t been before in the UK Market.

KENDA’s Global Success and market longevity was achieved through long term and stable relationships with all its Global partners and we know that as Upgrade joins the Global KENDA family it will be no different. I look forward to many years of working with Upgrade and visiting dealers and attending events alongside their team – if you need any rubber you now know where to come.”

At launch, Upgrade’s UK availability will begin with the high-end Kenda K-Series tyres, followed by a new wider range of Kenda Preferred tyres arriving in stock later in the autumn.

“We have long known that Kenda tyres can perform incredibly well in the UK market. They are the perfect choice for a vast range of riders, from everyday commuters looking for reliability to serious weekend warriors demanding high performance. Now, the revitalised K-Series tyres firmly position Kenda at the very top of the tyre game. This lineup is trusted globally by the world’s best athletes, including elite riders like Tom Isted and Sam Reynolds, proving that Kenda delivers when it matters,” – Matt Ryley, co-Founder of Upgrade Bikes

The new KENDA tyre range will be available to UK bike shops through Upgrade Bikes.

For more information, contact your Upgrade account manager, or call 01403 711611 or go to: www.upgradebikes.co.uk