Tag Archives: Trek

Trek outlines efforts to reduce its carbon footprint

Trek has outlined its efforts to become more sustainable and reduce its carbon footprint. “At Trek we’re just getting started, but we are committed to moving fast and taking real action to reduce our environmental impact,” said John Burke, president of Trek Bicycle. “We don’t have all the answers, but …

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Race Pace Bicycles sold to Trek Bicycles

Maryland’s Race Pace Bicycles has been sold to Trek Bicycles, with the transition set to occur in March. The retailer opened its first store in 1978 in West Baltimore and is now present in seven locations. The announcement was made on Race Pace Bicycles’ Facebook page by owner Alex Obriecht. “From …

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Trek and World Bicycle Relief announce joint holiday campaign, Buffalo Bicycle named ‘Bike of the Year’

Trek Bicycle and World Bicycle Relief have announced a joint holiday campaign to help people in need conquer the challenge of distance, achieve independence and thrive through the power of the bicycle. As a founding partner to World Bicycle Relief, Trek Bicycle has announced its ‘Bike of the Year’ as …

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Trek teams up with PRiDE OUT to create more cycling opportunities for LGBTQIA+ people in UK

Trek Bicycle has partnered with PRiDE OUT in an effort to bring greater diversity, equity and inclusion of the LGBTQIA+ community to cycling. The partnership aims to grow the reach and visibility of PRiDE OUT and PRiDE OUT rides in a number of ways that celebrate inclusivity and individuality. Trek …

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Castore partners with Trek Segafredo with off-bike apparel range

Castore Sportswear has entered the world of pro cycling with a partnership with the Trek Segafredo WorldTour team. Under the agreement with Trek Segafredo, Castore will become the official supplier of off-bike and gym clothing. The partnership will provide riders of the Trek Segafredo men and women’s teams with a …

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Cycling Marketing Board set up to entice new consumers to ride and diversify cycling’s image

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

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BDA responds to Cyclescheme’s reduction in retailer commission rates

The Bicycle Dealers Association (BDA) has responded to Cyclescheme’s recent announcement of a reduction in retailer commission rates. Effective from yesterday on any unredeemed e-certificate, Cyclescheme commission has been reduced to 8.33%, excluding VAT, for all bikes, accessories and helmets. From the beginning of November, a commission cap will be …

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BA mediates industry talks on Cycle to Work commissions

The BA has been acting as an impartial mediator in talks between a number of its members on the topic of Cycle to Work commissions. At the request of brands Giant, Raleigh, Specialized and Trek, and scheme provider Cyclescheme, the BA has been facilitating a series of discussions with the …

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SRAM partners with Telenet-Baloise Lions

SRAM has officially partnered with Belgian-based cyclocross and continental road team Telenet-Baloise Lions. The team, which consists of 13 riders, nine men and four women, rode on SRAM components during the 2019-2020 season. “SRAM loves cyclocross, understands cyclocross, and we were very satisfied with the support last season,” said team manager …

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