Tag Archives: Tour of Britain

The Tour of Britain will return to Greater Manchester next year as the city will host the grand depart of the cycle race on Sunday 3rd September. It will mark the return of the Tour of Britain to Manchester for the first time since 2019, when Mathieu van der Poel …

The Tour of Britain will finish in Wales in 2023 as part of a new long-term agreement. The agreement, which organisers SweetSpot unveiled with the Welsh Government, began with this year’s Women’s Tour stage between Wrexham and Welshpool in June, and will secure future visits of both races to the …

Kids bike subscription service The Bike Club has announced its partnership with the AJ Bell Tour of Britain. With a Bike Club subscription, parents can choose from a range of bikes from brands including Frog, Forme, Woom and Strider. Bike Club offers either new or pre-loved bikes from £4.49 per …

Evans Cycles is to operate as the official retailer for the 2022 Tour of Britain. The Tour of Britain will take place between 4th-11th September 2022, with eight stages. Starting in Aberdeen before making its way south and finishing on the Isle of Wight, the competition will pass a number …

The organiser of the Tour of Britain and the Women’s Tour, Sweetspot Group, has appointed Fusion Media as its UK PR firm.   Fusion, a PR and marketing agency specialising in endurance sport and active travel, was founded by Adam Tranter in 2008. Sweetspot Group is the sports events and marketing …

Bike insurance provider Cycleguard has partnered with the Tour of Britain and Women’s Tour for the upcoming 2022 races. Head of marketing at Cycleguard, Alex Bennett said: “We are delighted to be official partners of both the Tour of Britain and Women’s Tour. At Cycleguard, we’ve been protecting UK cyclists …

The host regions of the 2022 Tour of Britain have been revealed, with an anticipated return to Yorkshire and first-ever full stages in Dorset and Gloucestershire. With the cycling industry enjoying a continued boom in the UK, there are hundreds of thousands of new and returning cyclists taking to two …

Sigma Sports has been appointed official retail partner to the Tour of Britain and Women’s Tour. The partnership will begin with the upcoming Tour of Britain that begins in Cornwall on 5th September and include the Women’s Tour (4th-9th October). The agreement builds on the success of the partnership at …

Lancashire-based bike brand Dolan Bikes has been appointed the official bike partner of this year’s Tour of Britain, Women’s Tour and Tour Series. As part of the partnership, two race fans will win a fully custom-built road bike worth £3,000 during this year’s Tour of Britain (5th-12th September) and Women’s …

Pearl Izumi has been appointed the official technical clothing partner of the Tour of Britain, Women’s Tour and Tour Series for 2021. This partnership with organiser SweetSpot will see the brand make the leaders’ jerseys for the races. COVID-19 prevention, including face masks, will also be provided. “We are excited …