Tag Archives: Specialized

Armin Landgraf joins Specialized as chief of worldwide markets

Armin Landgraf has been appointed as Specialized’s chief of worldwide markets, founder Mike Sinyard has announced. Landgraf will report to CEO Scott Maguire and will be responsible for driving excellence and innovation in rider and retailer engagement to create a modern ecosystem that amplifies benefits to riders, retailers, and the brand. …

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Durham bike shop Infinity Cycles joins Specialized team

Specialized UK has shared the next stage of investment in its ecosystem, announcing that Infinity Cycles has joined the Specialized team. Infinity Cycles, which opened its doors in July 2009 and serves the cycling community in and around Durham, is already a close partner of Specialized. Specialized’s investment in “secures and …

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Cycle Revolution set to open new Specialized Concept Store in Norwich

Ipswich-based family run business Cycle Revolution is set to open a new Specialized Concept Store in Norwich this Thursday, 14th April. This will be the latest instalment of its partnership with global cycle giant Specialized, located on Hall Road. The new 5,800 square foot store will include a range of …

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Specialized launches “world’s first alloy superbike” – the new Allez Sprint

Specialized has introduced the new Allez Sprint – which it says is the “world’s first alloy superbike”. Allez was the first performance road bike created by Specialized in 1981. The then steel racer has since had a variety of iterations – in 1988, the Allez Epic with carbon-tubed, steel lugged machine …

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Mike Sinyard steps down as Specialized CEO 

The founder and long-standing CEO of Specialized, Mike Sinyard, has stepped down from his role at the company.  After 48 years in charge, Sinyard has stepped away from his CEO position, as he hands over the reigns to Scott Maguire, the former chief operating officer of Dyson.  Sinyard, who founded …

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What consumers want? Industry reacts to Specialized launching D2C sales

Specialized, one of the biggest bike brands in the world, recently announced it would start selling its bikes direct to consumers online. The announcement has caused waves in the cycle trade, but how are retailers reacting to the news? BikeBiz digs into the response

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Specialized launches D2C sales: J’s Cycle Shack on why it’s good for riders

J’s Cycle Shack has published a video on YouTube on how the recent changes from Specialized have affected the retailer and what this means for customers. Specialized launched direct-to-consumer sales in the UK earlier this month, offering two delivery options to customers – Ship to Home and Specialized Delivery. J’s …

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Rapha invests in LeBlanq, joining Specialized as new official partners for 2022

Rapha has invested in LeBlanq and will be its exclusive apparel partner going forward, with further investment confirmed from Simon Mottram, Simon Kimble and Tim Ashton. LeBlanq, a luxury cycling trip organiser, has also signed Specialized as the brand’s official bike partner for 2022 and renewed partnerships from its launch …

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Specialized UK offering up to 50% off selected helmets when riders trade in their old one

Specialized UK is offering riders up to 50% off selected Specialized helmets when they trade in their old one at one of its retailers, as part of its helmet amnesty. The company is calling on riders to assess the condition and the age of their helmets, recommending that riders always …

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Tell us your thoughts: What do you make of Specialized launching D2C sales?

Last week, Specialized announced that it will launch direct-to-consumer sales in the UK on 1st February. The latest development in the company’s business model will come with three major details – the Ship to Home option, Specialized Delivery, and Pedal The Planet forward. The Ship to Home offer will let customers …

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