Tag Archives: Specialized

Last week, Specialized announced that it will launch direct-to-consumer sales in the UK on 1st February. The latest development in the company’s business model will come with three major details – the Ship to Home option, Specialized Delivery, and Pedal The Planet forward. The Ship to Home offer will let customers …

Specialized has confirmed that direct-to-consumer sales will launch next month in the UK.   On Thursday (January 27th), news emerged from the US market that Specialized would be offering direct online sales to customers from the start of February, but there was no official announcement on the UK market. Following the …

Specialized Bicycle Components is to begin direct online sales of bikes to US consumers on 1st February, Bicycle Retailer & Industry News has reported. The company is to add a Rider Direct option for the purchase of non-electric bikes from its website. Specialized shared the plan with key US retailers …

Specialized has introduced its new S-Works 7 Lace shoe. The shoe takes the World Tour performance of the S-Works 7 and combines it with laces to create one of Specialized’s most supple and adaptable uppers for next-level fit, said the brand, combined with its Body Geometry technology for optimum foot, …

BikeBiz editor Alex Ballinger gets insight from industry leaders on the hot trends for the coming year

Rebecca Morley examines the UK mountain bike market and what’s behind the rise in popularity

BikeBiz catches up with Kirsty Woodcock, head of marketing, Specialized UK, winner of Bike Brand of the Year at the 2020 BikeBiz Awards

Specialized UK has announced a new nationwide recycling scheme to tackle battery recycling for electric bikes. In the UK, sales of Specialized Turbo e-bikes have more than tripled in the last two years alone. To get ahead of the potential long-term impact of e-bike batteries before their end of life, …

Concept Cycles has opened a new pop-up showroom in Hamburg, dedicated exclusively to showcasing the latest bikes and accessories from Specialized. PPDS’ suite of Philips professional displays has been selected and installed inside, transforming the space into a COVID-compliant, interactive haven in just three weeks. Founded in 2013, Concept Cycles …

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …