BikeBiz Bicycle and cycling retail news
Silverfish UK has announced significant changes to its territory sales management for the south of England.
South west area sales manager George Currie steps up to take on the new role of bike sales manager for southern England, focused on Silverfish’s MTB brands – Yeti and Norco,
Currie will aim to grow consumer insistence, drive sell-through and to “stoke the ride revolution” in the south.
After working as the go-to guy for south west England for the past two years, Currie’s skills and passion have left a positive impression on Silverfish across the board.
He’s not leaving the south west retailers hanging as he will continue highlighting all of Silverfish’s brands in Devon and Cornwall.
And that’s not all. Silverfish has also welcomed Drew Hutson to the squad as the new P&A sales manager for southern England.
With four years of cycle retail under his belt, Hutson’s taking his know-how and energy to the team.
Hutson has a passion for sports, MTB is clearly his number one passion but is equally happy riding some surf or chilling at music festivals.
He will take a new approach into his territory and is keen to get on the road to meet all retail partners.
Jonathan Bell, UK sales manager at Silverfish, commented: “The goal was merging new/raw talent and high skillset into the roles to support a fast-evolving retail environment.
“With George stepping into his new Bike focussed role and Drew’s addition to our team these are next-level wins for us, and I believe we are setting up to win in the South. These guys are bringing the heat, and I’m pumped to see what they’ll do in Southern England with existing and new retail partners.”
Alex Metcalfe, Silverfish commercial director, added “2024 is set to be a big year for Silverfish, not only are we celebrating our 25th Anniversary, launching new brands such as Norco we are also using this time to ensure that Silverfish is set up to fully support our retail partners in the best way that we can, supporting with training, demos, events and the best products for their stores.
“With these two new roles I have no doubt that we will be able to further support this key region to not grow sales but, most importantly, drive sell out success.”
