Transition announce new Silverfish partnership for Germany and Austria

Silverfish has become the exclusive Transition Bicycles distributor for Germany and Austria, with the Cornwall-based business taking on the role, effective Tuesday, April 30.

In sharing the news, a spokesperson for the business said: “From all of us here at Transition Bikes in Bellingham, WA, we are happy to be partnered with a company so embedded in the sport and are looking forward to seeing our bikes in new shops, connecting with the flourishing riding scene across Germany and Austria.”

Silverfish’s commercial director, Alex Metcalfe, added: “We are really looking forward to bringing Transition to retailers and riders in Germany and Austria.

“We’ve admired the brand for some time, and it is a privilege to finally welcome Transition to the Silverfish family of premium MTB brands. We can’t wait to share these incredible bikes, the care and attention, and sheer passion that goes into each aspect of their design, with our customers.”

Silverfish have their first stock of the pioneering Transition Repeater bikes, featuring SRAM’s new Powertrain, arriving in the next few weeks.

Retailers wanting to find out more about coming on board, should speak to Philipp Rother, territory manager (Deutschland and Österreich), via Philipp.rother@silverfish-uk.com or contact Silverfish via sales@silverfish-uk.com or phone at +44 1752 843882.

In the UK and Ireland, Transition is still exclusively distributed by Windwave.

More about the Transition Bicycle Company

Kevin Menard and Kyle Young (owners) comment: “We’ve been building bikes and friendships in the mountain bike community for almost 20 years. And while it seems like yesterday we were shipping bikes out of Kevin’s creepy basement, we are excited about where we have come and how we have grown as a company.

“We have always been about connecting with our customers and being an open and transparent company that welcomes all. We got into this for the friendships, the riding, and creating a unique place to work. Yeah, we’re a little bigger now but the philosophy has never changed. We thank you for all the love and support we have gotten over the years and can’t wait to see you on the trails.”