Fox Factory has announced the opening of its second UK service centre in Woking, Surrey. The all-new site will work in tandem with the existing service centre in Risca, Wales, managed by the brand’s exclusive UK distribution partner, Silverfish. Due to open later this month, the facility will support increasing …
Read More »Forestal appoints Silverfish as exclusive distributor in Germany, Austria and Benelux
Silverfish has announced it is expanding its partnership with Forestal Bikes to be the exclusive distributor for the range in Germany, Austria and the Benelux territories, as well as the UK and Ireland. Bikes are expected to be available in partner retailer stores from Friday, April 21. Rafael Gil-Perez Redondo, …
Read More »Silverfish secures additional investment to help weather difficult economic climateÂ
Cornwall-based distributor Silverfish UK has secured ‘significant’ new financial support through a shareholder funding round, to help combat the current economic climate. Like many companies working in the cycling sector, the combination of Covid-19 and war in Ukraine has caused major supply chain issues, Silverfish said, with this new funding …
Read More »What to look out for at this year’s COREbike
Returning to Whittlebury Hall, this year’s COREbike will once again be a major trade event on the calendar for many distributors and dealers
Read More »‘Our dream is that riders come into store specifically asking for our products’: Silverfish UK distributor focus
In this month’s distributor update, BikeBiz catches up with Silverfish commercial director, Alex Metcalfe
Read More »Yeti Cycles updates range with three new bikes
Yeti Cycles has announced the release of the new SB140, the third and final platform refresh for MY23. The SB140 adds a versatile trail platform to the shorter travel SB120 and enduro-focused SB160. Yeti’s co-owners, Chris Conroy and Steve Hoogendoorn, said: “This year’s product line is the culmination of two …
Read More »Silverfish UK strengthens on the road sales team with Alistair Thomas and George Currie
Silverfish UK has announced that Alistair Thomas has joined its sales team to look after the North of England as territory manager, following the recent arrival of George Currie as territory manager for the South West area. Prior to joining Silverfish earlier in the year, Currie spent time on the …
Read More »Silverfish UK announces Alex Metcalfe as commercial director
Cornwall-based distributor Silverfish UK has appointed Alex Metcalfe to its board to lead the sales and marketing efforts for the company. Metcalfe, who has previous experience with Gore Wear and D30 protective equipment, will take on the role as commercial director. Silverfish managing director, Matthew Osborne, said: “We are really …
Read More »Knog launches the “future of bike security”, the Scout Bike Alarm and Finder
Knog has launched the Scout Bike Alarm and Finder, “redefining the meaning of bike security”. Loud, lightweight, rechargeable, waterproof, and long-lasting, Knog said this new accessory is the bike security solution “riders have been looking for”. An alarm and finder system that works in tandem with a secure Bluetooth signal, …
Read More »Ed Gardiner joins Silverfish UK as chief financial officer
Ed Gardiner has joined Silverfish UK as its chief financial officer. “It is great to have Ed onboard,” said managing director Matthew Osborne. “His appointment strengthens our management team, will help us evaluate business opportunities and oversee the strategic financial management of the business to allow us to achieve our …
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