BikeBiz Bicycle and cycling retail news

Yeti Cycles has announced the release of the new SB140, the third and final platform refresh for MY23. The SB140 adds a versatile trail platform to the shorter travel SB120 and enduro-focused SB160. Yeti’s co-owners, Chris Conroy and Steve Hoogendoorn, said: “This year’s product line is the culmination of two …

Swiss bike builder BMC has launched its latest e-bike model, the Roadmachine 01 AMP X, which features a state-of-the-art motor system. The new electrically-assisted Roadmachine features a brand new motor designed by TQ, a cycling technology company that developed advanced systems for a variety of e-bikes, from Trek to BMC …

Orbea has launched its new Wild enduro e-bike. Orbea has opted for a frame design with an integrated battery. Together with the OMR carbon, it has designed a high-performance enduro carbon frame that behaves ‘very similar to Rallon’, it said. The new Wild is 51% stiffer than its predecessor and …

SRAM is extending its presence in the Italian market by opening a new Technical Service Support Center and consolidating the sales structure in Italy. The new Service Center is being developed in partnership with the Italian distributor Beltrami TSA S.r.l. and is located in the northern Italian city of Reggio …

Magura is starting the 2022/2023 season of the TechAcademy digital training platform, after its successful premiere last year, with exclusive content on the brand’s new products and updated information on existing ones. The brand said the high level of participation in the Magura TechAcademy and the positive feedback underscored the …