Following our focus on diversity, the BikeBiz Podcast turns its attention to e-bike positive and the rise of illegal, modified “Frankenstein” e-bikes and the resulting drop in consumer trust.
In Episode #5, host Pedro Couto Lopes sits down with three industry leaders at the heart of the regulatory and retail fight back. They unpack the rollout of the industry’s new E-Bike Positive Trustmark, designed to defend the legal status of e-bikes, educate the public, and combat damaging media narratives.
Meet the Panel:
Jonathan Harrison: Association of Cycle Traders (ACT) representative, defending independent bicycle dealers (IBDs) on the retail front line.
Scott Longstaff: Product & Marketing Lead at Madison (Ridgeback, Genesis, and Saracen), representing the brand and distribution landscape.
Peter Eland: Technical Director at the Bicycle Association (BA), driving public affairs, policy, and safety framework negotiations with the government.
Click Here to Set Your Reminder for the YouTube Premiere on Friday at 9 AM
Catch up on the Series:
Episode #1: Dominic Langan (Madison) on the State of the Trade
Episode #2: Rob Akam (Reid) on the 2026 “Covid Hangover”
Episode #3: Nikki Hawyes (Whyte) on Leading Through Discomfort
Episode #4: The Diversity Dialogue Panel with Rachael, Miles & Fiona
LISTEN ON THE GO: Prefer to listen while you work? The BikeBiz podcast is available on:
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