BikeBiz Bicycle and cycling retail news

Wahoo has acquired the virtual cycling platform RGT Cycling – now Wahoo RGT. Wahoo RGT represents the “next generation” of virtual cycling, allowing cyclists to ride, race and explore on highly-detailed virtual roads, either alone or with others. Powered by an advanced physics engine, Wahoo RGT provides realistic drafting, cornering …

A national charity has unveiled plans that aim to bolster the provision of inclusive cycling across the UK, benefiting hundreds more disabled people. Wheels for All, formerly known as Cycling Projects, has rebranded to better reflect its ethos. The charity is a leading provider of inclusive cycling and promotes a …

Reid has hired a new senior marketing manager, Caroline Coote. Coote joined the team this month and comes with a wealth of experience, most recently from her time at Woolworths HQ in Australia and will now be heading up the marketing team from Reid’s international office in the UK. “I’m …

Zoomo has announced three new additions to its executive leadership team, as the business continues to accelerate its growth globally. The new hires include Jules Flynn, chief operation officer, Alan Wells, vice president of product, and Michelle Crocker, vice president of people and culture. Flynn and Wells both previously held …

Batribike has said it has seen a high uptake in its demo bikes scheme, following its launch to dealers in March. Dealers choose two bikes from band A and one from band B, giving a total of three bikes. The bikes are then invoiced to be paid at the end …

Cycling, particularly in the UK, has a not-so-guilty obsession with performance, writes Jack Davey, Unearth Marketing

BikeBiz catches up with several UK distributors to reflect on a bizarre yet successful period for the cycling industry. Today, we hear from Lea Adams, CEO, Greyville Enterprises

So you want to start advertising to increase sales. Who should you target first? By Jake Voelcker, owner, Bicycleworks

BikeBiz catches up with several UK distributors to reflect on a bizarre yet successful period for the cycling industry. Today, we hear from Simon Ford, sales director Extra UK