Madison has announced three brands that will be making their first iceBike* appearance next month.
100%, Cosmo Connected and Flat Tire Defender all joined the Madison portfolio last year.
iceBike* 2019 will take place from 19th to 21st February in Arena MK in Milton Keynes, and visitors are encouraged to register now.
Other brands on show will include Shimano, Park Tool, Elite, Kryptonite, Pearl Izumi, 100%, Thule and Garmin.
There will also be a range of seminars, including some hosted by retail expert Alf Dunbar, product demonstrations and evening entertainment for visitors to enjoy.