Tag Archives: Madison

Seminar schedule announced for Icebike 2023

Madison has announced its seminar schedule for Icebike 2023. The schedule covers a wide array of topics and includes talks from guest presenters such as industry veteran Jay Townley. This year’s Icebike will be split across two venues and two dates, within one week – one in the North of …

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Madison Saracen Development Team returns with three young riders for 2023 season

Madison Saracen is bringing back its Development Team with three young riders for the 2023 season to help nurture the UK’s next generation of mountain bikers. The team will return with George Madley mtracing in Youth, Felix Griffiths as a first-year Youth and Liv Taylor who will be first-year Juvenile. …

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Freewheel: How to support UK bike dealers

Freewheel now has 417 retailers on board, growing from 62 since its launch four years ago. Kellie Parsons, marketing director at Madison and Sportline, tells BikeBiz how it works and the benefits it has for dealers

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Madison ends distribution of Pearl Izumi apparel after 13 years 

Madison has announced it will no longer be distributing Pearl Izumi apparel, bringing the 13-year partnership to an end. Milton Keynes-based distributor Madison took on US cycle apparel brand Pearl Izumi back in 2009, but has now announced it will be ending the relationship to instead focus on Shimano apparel …

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Madison partners with Tooo Cycling for exclusive UK distribution

Madison has announced a partnership with Tooo Cycling for exclusive distribution of its products in the UK cycle market. Based in Shenzhen, China, Tooo Cycling is an exciting new player in the bike camera market. The name is a derivative of an ancient Chinese character meaning road, journey or trip …

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Lazer presents its new helmet technology, KinetiCore

Lazer has presented KinetiCore, the “world’s first” fully integrated rotational impact technology for cycling helmets. KinetiCore has been in development for over a decade and is set to “change the way people think about brain protection technology”. It provides improved protection for cyclists while making helmets lighter, improving airflow and …

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Phone mount brand Quad Lock returns to Madison with increased focus on IBDs

Madison is partnering with Quad Lock again to provide distribution to the UK cycle industry. With Quad Lock re-focusing on independent bike dealers, Madison said it is the ideal partner to offer reach and service in those areas. Madison will be offering the core Quad Lock cycle range, including the …

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‘The whole world was after the same parts’ – Madison CEO Dominic Langan on stock levels and fake Shimano

Madison’s Digibike is now into its second week, offering visitors brand videos and products, show offers, and webinars including Dear Dom – where CEO Dominic Langan answered questions on camera that had previously been submitted by the industry. The first question concerned supply issues, which have affected businesses across the …

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