Tag Archives: nutrition

Applied Nutrition partners with Nukeproof SRAM Factory Racing for 2022

Sports nutrition brand Applied Nutrition has been announced as Nukeproof SRAM Factory Racing Team’s official sports nutrition partner, supporting the team’s squad of Enduro riders for the 2022 season. The partnership will see Applied Nutrition working with Nukeproof’s riders, delivering sports nutrition to fuel them during training and competition together …

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Mountain bike magazine Cranked supporting Ukraine Humanitarian Appeal with new merchandise

Mountain bike magazine Cranked is supporting the Ukraine Humanitarian Appeal with all the profits from its new merchandise going to the Red Cross. The flag artwork was done by Keith Jepson and the quote is from the feature on Ukrainian mountain biking in the upcoming Cranked #28, which is available …

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BikeBiz’s guide to the latest in energy and nutrition

BikeBiz takes a look at the latest in energy and nutrition from some of the leading brands in the sector, including Enervit, LifeLine, Skratch Labs, Science in Sport, Torq, Namedsport, Clif, Brooks and OTE Sports This guide first appeared in the January edition of BikeBiz magazine – get your free subscription here  …

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Science in Sport launches Beta Fuel range

Science in Sport has ‘revolutionised’ its Beta Fuel formulation, harnessing a new scientifically proven carbohydrate ratio. The newly-researched ratio of 1:0.8 maltodextrin to fructose increases the percentage of ingested carbohydrate that is oxidised – from 62% to 74% – when compared with a traditional 2:1 blend. This allows the body …

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TSG to sell stake in Nuun to Nestlé Health Science

Private equity firm TSG Consumer Partners is to sell its stake in Nuun Hydration to Nestlé Health Science. “Over the past few years, our partnership with TSG has helped accelerate our mission to enhance the lives of millions of consumers who increasingly seek healthy fitness solutions,” said Kevin Rutherford, CEO of …

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2pure appointed new distribution partner for Nuun

2pure has been appointed the exclusive UK and Ireland distribution partner for Nuun Hydration. “We’re so excited to join forces with 2pure to expand our impact and inspire more muuvment through better hydration in the UK and Ireland,” said Nuun CEO Kevin Rutherford. George Bowie, founder of 2pure, added: “Having …

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Chamois Butt’r Coconut now available in UK

Chamois Butt’r Coconut is now available in the UK. Made with certified organic coconut oil and shea butter, this is the ‘perfect chamois for sensitive skin’ as it contains no parabens, phthalates, gluten or artificial fragrances. The product has been receiving ‘fantastic’ reviews in the US since its launch, said …

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Upgrade Bikes to distribute OTE in UK and Ireland

Upgrade Bikes has partnered with nutrition brand OTE to distribute its products in the UK and Ireland. The brand becomes the first nutrition brand in Upgrade’s portfolio, which includes bikes, parts and accessories. Matt Killick, Upgrade Bikes’ sales manager, stated: “We have been looking to partner with a leading nutrition …

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Torq launches Immune System Support range

Torq has launched a new range of Immune System Support products. Torq dFND is a one-a-day tablet containing a concentration of Vitamin D3 and Zinc to support the normal functioning of the immune system. Vitamin D3 also helps to maintain normal bone and muscle function and Zinc, the maintenance of …

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BikeBiz’s guide to the latest in energy and nutrition

This month, we take a look at the latest in energy and nutrition from some of the leading brands in the sector, including Enervit, Namedsport, Skratch Labs, Science in Sport, Saltstick, OTE Sports, Torq Enervit – IsoCarb Distributor: Chicken CycleKit Developed in partnership with UAE and Trek Segafredo following increasing awareness …

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