Kask and Koo Eyewear have appointed Chiara Vitali as North America sales manager for the cycling division. Vitali joined Kask in 2015 as Europe sales manager within the safety division. Since 2018, she has continued her work with the team as the West Coast sales manager for Kask America. The …
Read More »Kask and Koo open new concept store in New York City
Helmet manufacturer Kask and eyewear brand Koo have announced the opening of their first-ever concept store, located in the Garment District in Manhattan, New York City. Split across their sports collections, the store will encompass both brand’s fit and feel, focusing on attention to customer experience and care. Alongside the …
Read More »KOO launches new Photochromic lens and Optical Clip
KOO Eyewear is now offering spare variable tint Photochromic lenses, designed to change to match varying light conditions, and an Optical Clip for ophthalmic lens application, suitable for use with its Demos and Spectro sunglasses. Designed for long rides in the saddle, climbing through mountainous clouds or diving into tree-lined …
Read More »KOO Eyewear launches ‘bold’ new Energy Capsule collection
KOO Eyewear has launched the new Energy Capsule collection. “The new Energy Capsule collection, worn by the likes of Trek-Segafredo’s Elisa Longo Borghini, Vincenzo Nibali and Giulio Ciccone is a statement of intent – of confining the 2020 season and its restrictions and uncertainties to the past and welcoming a …
Read More »KOO Eyewear launches new Spectro and Demos performance sunglasses
KOO has launched two new performance eyewear models, Spectro and Demos. Both models feature a single-lens construction that, courtesy of the brand’s partnership with Zeiss, offers panoramic visual clarity. Ylenia Battistello, KOO sales and marketing director, said: “We are very excited to be launching the Spectro and Demos from KOO. …
Read More »KOO refreshes brand visuals ahead of new product launches later this year
KOO has refreshed its brand visuals – moving to a “striking” new cool blue motif. Launched ahead of new additions to its product range later this year, the brand refresh signals a “renewed commitment to providing high-performance, high-quality eyewear made for the outdoors and, above all, made in Italy”. “We …
Read More »KOO and Trek-Segafredo continue WorldTour partnership
KOO is continuing its partnership with WorldTour men’s and women’s Trek-Segafredo teams for a further two seasons until 2022. Following months of uncertainty and virtual riding to help sustain momentum, both the men’s and women’s teams are now training hard for their respective returns to road racing, and Italian eyewear team …
Read More »Kask America partners with Pirelli for US distribution
Kask America has formed a distribution partnership with Pirelli. The agreement will see Kask America distribute the tyre brand’s cycling range across the US market. The offering comprises of over 100 products, with each model available in a variety of measures and profiles. Pirelli’s Italian-made products will form a distribution …
Read More »Velobrands now offering to drop ship direct to consumers
Velobrands is now offering to drop ship direct to consumers for all orders placed by their retailers. This service will allow consumers to place orders with their local bike shop and receive their goods to an address of their choosing. Orders placed before 4pm should arrive, wherever possible, for the …
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