Wiggle, the outdoor equipment and apparel online retailer, has undergone a rebrand. On Tuesday, April 25, the company’s site was down for maintenance but showed off a new colour scheme and logo with the well-known orange and black replaced with green. Wiggle later posted the rebranded design to social media …
Read More »SHIFT Active Media leads Chain Reaction rebrand
SHIFT Active Media has announced a creative partnership with Chain Reaction. “Taking a core role in the brand’s modernisation efforts, SHIFT has led on a major rebranding for the online retailer,” said a statement, “helping Chain Reaction bring its proposition to life across a wider number of cycling disciplines, share …
Read More »WiggleCRC enters consultation period on County Antrim warehouse operations
WiggleCRC has entered a consultation period for the proposed consolidation of its warehouse and bike build operations in County Antrim. After careful consideration from the Group, the consolidation has been proposed in an effort to increase efficiencies between Wiggle and Chain Reaction Cycles (CRC), who form the Group. The consolidation …
Read More »Cycling industry unites to launch new campaign
Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …
Read More »Industry leaders collaborate to show UK that #BikeIsBest
Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …
Read More »Wiggle-CRC to join BA’s leadership group and market data service
Wiggle-CRC has confirmed today that it will join the Bicycle Association’s (BA) leadership group and participate in its new market data service. The new BA vision centres around securing a “strong, united and influential industry”, giving every child the opportunity to cycle and making cycling an easier choice for everyone. …
Read More »Stolen Goat to ‘stop selling to Wiggle’
Its new SS19 Collection will not be available via Wiggle or Chain Reaction Cycles
Read More »Chain Reaction Cycles to end Shimano sales to US
The UK online retailer made the announcement on its website
Read More »WiggleCRC’s bicycle workshop to close
All Portsmouth staff to be made redundant
Read More »Wiggle to support GCN with sponsorship
Both Chain Reaction and Wiggle will now support the Global Cycling Network
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