Tag Archives: Chain Reaction Cycles

Wiggle, the outdoor equipment and apparel online retailer, has undergone a rebrand. On Tuesday, April 25, the company’s site was down for maintenance but showed off a new colour scheme and logo with the well-known orange and black replaced with green. Wiggle later posted the rebranded design to social media …

SHIFT Active Media has announced a creative partnership with Chain Reaction. “Taking a core role in the brand’s modernisation efforts, SHIFT has led on a major rebranding for the online retailer,” said a statement, “helping Chain Reaction bring its proposition to life across a wider number of cycling disciplines, share …

WiggleCRC has entered a consultation period for the proposed consolidation of its warehouse and bike build operations in County Antrim. After careful consideration from the Group, the consolidation has been proposed in an effort to increase efficiencies between Wiggle and Chain Reaction Cycles (CRC), who form the Group. The consolidation …

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …

Cycling brands, retailers and organisations are launching a new joint campaign to show the UK public that #BikeIsBest and inspire a new demographic to take up cycling. At the heart of the campaign is a film, designed to promote behaviour change and question why we would return to our transport …

Wiggle-CRC has confirmed today that it will join the Bicycle Association’s (BA) leadership group and participate in its new market data service. The new BA vision centres around securing a “strong, united and influential industry”, giving every child the opportunity to cycle and making cycling an easier choice for everyone. …

Its new SS19 Collection will not be available via Wiggle or Chain Reaction Cycles

The UK online retailer made the announcement on its website

All Portsmouth staff to be made redundant

Both Chain Reaction and Wiggle will now support the Global Cycling Network