Wiggle-CRC to join BA’s leadership group and market data service

Wiggle-CRC has confirmed today that it will join the Bicycle Association’s (BA) leadership group and participate in its new market data service.

The new BA vision centres around securing a “strong, united and influential industry”, giving every child the opportunity to cycle and making cycling an easier choice for everyone. In January, it called for a child cycling ‘revolution’, after a panel of MPs and officials gathered in Westminster.

Huw Crwys-Williams, group commercial director at Wiggle-CRC, said: “We are delighted to be joining the BA’s leadership group and look forward to making a strong contribution to the advocacy agenda. Good market insight will be an essential resource for all cycling businesses in understanding consumers better and in so doing, help improve commercial strategies.”

Steve Garadis, BA executive director, said: “During the past two years, the BA has worked hard to establish a clear vision for the industry as we navigate through the uncertainty of Brexit, changes in the way customers shop and a revolution in city centre transport planning. We have formed a leadership group, made up of some of the leading UK cycling retailers, brands and distributors, to help capitalise on the opportunities which lie ahead and I am delighted to welcome Wiggle in joining this group.”

Other confirmed BA leadership group members include Brompton, Frog, Giant, Islabikes, Raleigh, Schwalbe, Specialized, Trek and ZyroFisher.  The BA’s new market data service was soft-launched in January, offering UK sales data covering bikes, parts, accessories, and services.

Simon Irons, BA associate director, added: “This full engagement in the market data service from Wiggle-CRC, the UK’s largest on-line cycling retailer, is another major step towards our target of achieving 70% whole market coverage in the first year of operation and will especially strengthen our insights in the parts, accessories and clothing markets.”


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