Tag Archives: advertorial

Ahead of COREbike, Hiplok co-founder Ben Smith takes us through the extensive 2023 Hiplok line-up and explains how the brand’s Flagship Store Program, available through ZyroFisher, is helping retailers find the best security offering for their customers

Sponsored article in partnership with VAUDE  As consumer habits shift increasingly towards sustainable buying, German cycling and outdoor brand VAUDE sets out how it is taking concrete action to make the world a greener place  The adoption of sustainable lifestyles is on the rise. Shopping habits are changing, with the …

Sponsored article in partnership with Magene  On 26th May 2022, Magene released L508 radar tail light, becoming the second brand after Garmin to offer a tail light product with radar. In July, Magene listed the L508 on its official website and Facebook feeds and it is now available for purchase …

Sponsored article in partnership with Wunder Mobility It’s no secret, two years into the Covid-19 pandemic, that micromobility has been transforming our cities one e-vehicle at a time. There is still a long way to go to achieve significant lower emissions and widespread car-free zones, but one of the most …

This article is a paid promotion in partnership with Spada  Having established itself as a leading wholesaler in the motorbike market since its inception in 1956, British brand Feridax has proudly set out its stall in the MTB scene.  Spada, sister-brand of Feridax, offers a collection of protective performance wear …

Top US bike brand showcases must-stock bikes to get kids out and active. This article is a paid promotion in partnership with Huffy

The desire to innovate, to question, problem solve, and to create drives the team at product development company Designworks Ltd, says co-founder Peter Rickett

This article is a paid promotion in partnership with Eskute  E-bike innovator Eskute is proud to announce the launch of new-ebike models for 2022 – the Netuno and Polluno.  Founded in 2019 by Alan Chen, Eskute has been passionate about providing cyclists with reliable e-bikes at a more affordable price …

Xin Xu interviews CEO Chunsheng Liu, who shares the vision of the emerging derailleur manufacturer at the time of global supply chain crisis

Xin Xu outlines how bike brands can utilise the EBFEC Group’s manufacturing power at a time of global supply chain disruption and production capacity shortage