The following is a Sponsored Article in Partnership with Pearson Cycles
Pearson Cycles is expanding its dealer network for 2026, inviting retail partners to join the next chapter of Britain’s oldest bicycle brand.
With more than 160 years rooted in bike shop retail, Pearson has built a dealer model shaped by real world experience. The aim is simple: give retailers the best possible opportunity to sell premium bikes confidently, profitably and sustainably.
All Pearson bikes are built to order and assembled in London. Retailers can specify key fit components, including bar width, stem length, saddle setback and crank length, ensuring every bike is tailored to the rider. Bikes arrive fully assembled and PDI’d, eliminating workshop time and hidden labour costs.
The customer proposition is equally strong. Every rider receives a £200 bike fit cashback, paid directly to them and never deducted from dealer margin. All bikes are backed by a five year transferable warranty and include a premium welcome pack.
Pearson’s focused UK designed range includes two road models and two gravel models, each available in multiple colourways. Geometry is informed by thousands of professional bike fits, creating a data driven, rider first platform.
The partnership model protects agreed margins regardless of promotional activity and prioritises sell through over sell in. Retailers have access to a full demo fleet, with at least one supported demo day per year to drive conversion and reduce risk.
Pearson currently partners with respected retailers including Maison du Vélo, In Gear, Velorunner and Forge 1860, and is now seeking like minded shops that value craftsmanship, customer experience and long term brand building.
Retailers interested in joining the network for 2026 can contact steve.boucher@pearsoncycles.com
