Tag Archives: Pearson

Pearson announces Steeplechase cycling event for May

Pearson has announced its inaugural Steeplechase cycling event, taking place on 7th May. Staged across the Surrey countryside, the new sportive event will combine road racing and gravel riding, with riders given the opportunity to choose between two contrasting terrains. Gravel grinders can sign up to a 60km off-road ride …

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Pearson partners with suicide prevention charity CALM

Pearson has announced that it will be supporting suicide prevention organisation Campaign Against Living Miserably (CALM), as its official charity partner. Throughout the year, the partnership will see Pearson raise funds for the charity through its cycling events and work alongside CALM to create in-store panel discussions that bring the …

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Pearson moves all operations to Sheen, Balfe’s Bikes now occupying Sutton site

Pearson has moved all operations to its Sheen store in west London, after more than a century and a half in Sutton. Supported by its expanding online store, pearson1860.com, this will allow the company to focus on its own high-performance bikes and clothing, it said, as well as premium bike …

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Bicycle Dealers Association forms, targets “financially unsustainable” Cycle to Work scheme model

A new trade body has formed with the aim to highlight issues facing retailers – with its first target the Cycle to Work scheme’s “financially unsustainable” model. The Bicycle Dealers Association (BDA), made up of Bespoke Cycling, Cotswold Cycles, Cycle Exchange, Cyclefit, Pearson Cycles, Saddle Safari and Velorution, with other …

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Pearson launches new spring/summer range

Pearson has launched its new spring/summer range with the help of artist Greg Coulton. A finalist in 2019’s Illustrator of the Year, Coulton has created a design which “keenly nods to the brand’s unrivalled history and celebrates its evolution”. His illustration, entitled ‘Sheen’, has been adapted and applied to the …

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