Tag Archives: Extra UK

Extra UK has announced that Sarah Darling will join them as head of marketing, effective December 2023. Darling joins from ZyroFisher, taking with her a wealth of experience and passion for the industry. Will Fripp, CEO at Extra UK, said: “We are thrilled to welcome Sarah to the team. “Sarah’s …

Extra UK has confirmed that Chamois Butt’r Ultra balm is now available in the UK for the first time. According to the brand, Chamois Butt’r Ultra balm is made for “the most demanding conditions”. The innovative Chamois Butt’r Ultra formula is designed to alleviate discomfort and chafing that cyclists commonly …

Motorex has designed its Bike Line lubricants and care products to be even more environmentally friendly by introducing packaging that is made entirely of recycled material. As a manufacturer of technical chemical products, the Swiss company is aware of its impact on the environment and says it is “fully committed” …

Extra UK has announced an exclusive distribution agreement with Chamois Butt’r, the anti chafe chamois cream, in the UK and Ireland via Extra’s Irish subsidiary Cyclex. Chamois Butt’r specialises in cycling skincare, with a range of products created to offer improved comfort and soothe already irritated or chafed skin. The …

NamedSport has been stepping up its focus on the UK cycling market. Alex Ballinger explores how retailers can maximise sales of nutrition products This piece first appeared in the June edition of BikeBiz magazine – get your free subscription here Nutrition products can often be easy to overlook for retailers. But …

Jagwire has announced the appointment Extra UK as the exclusive distributor of its products in the United Kingdom. Cyclex, a wholly owned subsidiary of Extra UK, will also represent Jagwire in the Republic of Ireland. Dan Brauer, global brand manager for Jagwire, said:“We are thrilled to work with Extra UK …

Fizik has launched a new Tempo Aliante saddle range enhanced for long-distance riding – and it comes with a 30-day comfort guarantee courtesy of Extra UK. The Tempo Alliante has an overall flatter saddle surface offering a more even distribution of pressure and wingflex in the nylon shell to adapt …

Extra UK have recruited a dedicated Pirelli retail specialist to further strengthen the team at the distributor.   Sam Moye joins from Trek UK and brings with him a wealth of experience and knowledge to the newly created position. Moye has been tasked with supporting the IBD network, building the Pirelli …

Kids Ride Shotgun has announced Extra UK and Cyclex as its new distribution partners. The New Zealand-based brand, which manufacturers unique ‘shotgun-style’ children’s seats and accessories, first entered the UK market in 2019 and has been growing in profile.  Previously distributed by VeloBrands since its introduction to the UK, Kids …

Returning to Whittlebury Hall, this year’s COREbike will once again be a major trade event on the calendar for many distributors and dealers