BikeBiz Bicycle and cycling retail news
Showers Pass of Portland, Oregon, has signed a three-year partnership with the International Mountain Bicycling Association (IMBA.
In the summer Showers Pass will launch a line of technical MTB apparel including the IMBA Shorts and IMBA Jacket, with a portion of those proceeds benefiting IMBA. The IMBA staff and Trail Solutions teams will be fully outfitted in Showers Pass apparel.
Showers Pass president Kyle Ranson said: “IMBA shares our common core values of trail stewardship and advocacy. Having the opportunity to partner with such a wonderful organisation is very exciting, especially since we share a mutual goal of enabling the pursuit of outdoor adventure, this is a seamless collaboration.”
IMBA’s mission is to create, enhance and protect places to ride mountain bikes. Since 1988, the non-profit educational association has advocated for mountain bike access – IMBA chapter volunteers build and maintain trail networks across the US. IMBA’s professional Trail Solutions staff plan, design, construct, and manageme trail systems.
IMBA’s director of business development Aimee Ross said: “The partnership with Showers Pass couldn’t have come at a better time for IMBA. Not only do we share many of the same goals, but as organisations we are both evolving into a new generation of mountain biking and mountain bike culture. Our entire team is thrilled to put the Showers Pass gear to the test.”
She added: “The IMBA Trail solutions crew will provide the optimum rugged environment to test and collaboratively develop new MTB apparel with our team in the coming years.”
