Peter Kimberley joins Pure Scooters as international managing director

Pure Scooters has appointed Peter Kimberley as international managing director.

He is expected to join the business early in January.

Earlier this month, it was announced that Kimberley would leave his role as managing director for Cycle Republic and Tredz Bikes at Halfords Group in the new year. He had been promoted to MD of Cycle Republic in 2015 and became MD of Tredz Bikes earlier this year.

He had joined Halfords in 2014, having previously been head of retail for Evans Cycles. He oversaw the opening of the first Cycle Republic store in December 2014, and 2015 saw the retailer open shops in Norwich, Manchester, Bristol, and Nottingham alongside new shops in the capital. A brand-new transactional website was launched in 2016.

Pure Scooters’ founder and CEO Adam Norris said: “Peter brings a huge wealth of retail industry experience, I am so excited to be working with him to develop our customer proposition, product ranges and our rapid international expansion programme.

“As an inspirational leader within the cycling sector his knowledge, expertise and insight will be invaluable to drive our team and business ambition to be Europe’s leading electric scooter retailer.”


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