Puff up your profits with Thomas & Friends

Thomas the Tank Engine breaks into the big time on July 14th when Thomas the Magic Railroad hits 300 cinema screens across the UK.

The film combines the traditional model animation seen in the 15 year old TV series with live action and computer animation.

If you sell Thomas the Tank Engine bikes (available from MV Sports & Leisure, 0121 748 8000) expect to sell more of them when the film comes out. But, er, only if you advertise the fact.