Anything written by William Fotheringham and with diaries from roadie heroes is sure to pick up a small but fiercely loyal readership. Check out, what it lacks in design it makes up for in content

Advertise to roadies on new website is new and will feature stories on bike racing from the continent. Right now its on Le Tour duty with little else to report.

The stories are designed to introduce a little humanity into the otherwise dry recounting of events and statistics, says a Broomwagon statement.

The site was the first to break the story of how celebrated non-climber Marcel Wust (Festina) aimed to capture and hold the King of the Mountains Jersey for the first four days of the Tour de France. Wust also contributes a Tour diary for the site, which provides a good insight into a riders mind and what they consider important (you usually get crap pasta in France, apparently).

Being added soon will be profiles of leading riders, news from the home racing scene, UCI rankings, news from elsewhere in the world of cycle racing, links to major team’s websites plus the opportunity to send questions to riders to be asked by Fotheringham.

Roadie shops with websites may wish to pay a monthly fee to get Broomwagon headlines imported into their site. Email ( offers this as a free service but, of course, isnt as focussed or as plugged into the continental scene as Broomwagon.

There are also page sponsorship deals available, as well as advertising space for retailers, manufacturers, service providers and wholesalers. Email Geoffry Butler Cycles are the first sponsors.

Broomwagon is produced in association with MIT Ltd, the compamy behind and Graeme Freestone King of MIT has told BikeBiz that he would be pleased to offer advice or assistance to any cycle-related business in any aspect of IT.

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