Coca Cola may have signed up until 2009 to sponsor Le Tours white jersey for the best placed youngster but it has ramped down its marketing of the event. Other big profile sponsors are said to be similarly disillusioned with cyclings dopey image
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03/05/2024
The top five jobs in the bike trade this week – 3rd May
The BikeBiz jobs board helped filled more than 720 positions in 2023, and listings are still on the …
03/05/2024
7iDP launches limited edition Holographic Series
7iDP has debuted the Holographic Limited Edition Series 1. The Holographic Limited Edition Series 1 …
03/05/2024
Pinarello unveils latest apparel collection for warmer weather
Pinarello has launched its new spring-summer apparel collection with a variety of garments designed …
03/05/2024
Hutchinson expands gravel range with new Caracal tyres
Hutchinson has announced the expansion of its gravel range with the introduction of the Caracal seri…
03/05/2024
New head impact technology to help tackle concussions in sport
With concussion and head injury in sport the subject of increasing focus and research, professional …
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LCC has cash to award to cycle projects
The London Cycling Campaign is looking to provide cash support to any London-based cycle promotion projects thanks to £10 000 awarded by two Sainsbury charitible trusts. London IBDs should get their thinking caps on...
Read More »F1 driver endorses electric and full suss bike range
At the Autosport International Show at the NEC this weekend Formula 1 racing driver Jenson Button will officially launch the EVD range of three Jenson pedelecs and three Jenson full suspension MTBs
Read More »Studentwheels.com now seeks IBD partners
Instead of being a pure-play e-retailer the NUS-endorsed site plans to distribute bikes via traditional retail networks
Read More »Its no joke, electric bike sales will grow, says expert
For the proof, attend the pedelec symposium to be held on April Fools Day at the Taipei Cycle Show.
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