Italian component manufacturer Campagnolo has revealed its new brand proposition – ‘Dream Bigger’. Built on the foundations of recent company growth, Dream Bigger will be the cornerstone for Campagnolo marketing communications, highlighting the aspirational mindset of the brand with a call to action to customers, as the company enters a …
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Schwalbe UK has announced that it is now carbon neutral. “At Schwalbe, we strive to be the most sustainable bicycle tire manufacturer in the world,” said a statement. “This is why Schwalbe UK began working with Plannet Zero in 2021 to help measure our operational carbon footprint.” This was calculated …
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TVS Motor Company has acquired a majority interest in Ebco Ltd, which owns the Ebco brand and distributes German brand Corratec (IKO Europe GmbH). For two and three-wheeler manufacturer TVS Motor, acquiring Ebco is the latest phase of its initiative to establish a solid European footprint in the e-bike market. …
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Specialized UK has shared the next stage of investment in its ecosystem, announcing that Infinity Cycles has joined the Specialized team. Infinity Cycles, which opened its doors in July 2009 and serves the cycling community in and around Durham, is already a close partner of Specialized. Specialized’s investment in “secures and …
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BikeBiz takes a look at the latest women’s bikes and accessories from some of the leading brands in the sector, including Chiba, Funkier, Selle Italia, G-Form, Creme, Juliana Bicycles, Forme, Raleigh UK, Selle Royal, Primal Europe and Morgan Blue This guide first appeared in the April edition of BikeBiz magazine …
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This month, BikeBiz catches up with mountain bike component manufacturer Deity
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The gender gap: how does the bike industry fare? Rebecca Morley reaches out to six women to talk about their experiences in the cycling industry
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Sports Marketing Surveys’ Marc Anderman explores the advocacy value of the cycling market data service
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The gender gap: how does the bike industry fare? Rebecca Morley reaches out to six women to talk about their experiences in the cycling industry
Read More »
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