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Fulcrum announce Speed Company Racing partnership

Fulcrum has announced that it is partnering with Orbea–Leatt–Speed Company riders and team co-founders,  Lukas Baum and Georg Egger, joining forces as part of the brand’s off-road racing, and product development, programme. As riders, Baum and Egger have made a name for themselves in the international MTB scene. Winners of …

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Lyon Cycle to distribute Continental and Goodyear tyres

Lyon Cycle has announced a partnership with Cambrian Tyres, leading to the distributorship of tyre brands Continental and Goodyear. This strategic collaboration marks a significant milestone for Lyon Cycle, solidifying its commitment to providing a diverse and complementary selection of brands to the market. The partnership with Cambrian Tyres, a …

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Santini to launch visual merchandising packages at COREbike

Santini UK is preparing to launch its all-new visual merchandising packages to help stores convey the Italian brand’s message in the best way. Available in three levels to suit all budgets, these programmes are applicable to stores that order a mix of Santini products, both from the Core Collections and …

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Cycling Electric to host e-bike demo day

The inaugural Cycling Electric Demo Day will take place on Sunday, April 28, at the Lee Valley VeloPark in London. The closed-circuit event will give those considering buying an electric bike the chance to ride on tarmacked surfaces, away from traffic, enabling test riders to properly experience each bike’s characteristics, …

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