Ribble Cycles ‘redefines aero’ with new Ultra Road

Ribble Cycles has launched the new Ultra Road, following the brief to develop the ‘world’s most aerodynamically advanced road platform’. “The Ultra Road project is the result of three years of development by the Ribble R&D team and is a clear statement of our position as a world-class, innovative and …

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Cyclescheme, Citrus-Lime partner to offer new ‘groundbreaking’ e-commerce feature

Cyclescheme has partnered with Citrus-Lime to offer a new ‘groundbreaking’ e-commerce feature to independent bike shops across the UK. Previously, Cyclecheme certificates could only be redeemed and processed in-store. The integration between Cyclescheme and Citrus-Lime will now enable independent bike dealers to deliver the ‘simplest and cleanest’ customer experience. “This fantastic new feature means …

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