Bont Cycling has appointed James ‘Jimmy’ Naylor as Global Marketing and Communications Coordinator, to further strengthen the company’s commitment to customer experience, global communications and brand development.
James joins Bont Cycling after serving as Retail Manager at Drift Bikes, one of Australia’s largest independent bicycle retailers. Backed by experience across retail and wholesale distribution, he brings a practical understanding of the cycling industry and the evolving needs of riders, dealers and global partners.
A keen multi-discipline rider, James steps into the role as Bont Cycling continues to expand its international presence and sharpen its focus on end-to-end customer experience across both B2B and B2C channels.
My connection with Bont Cycling started through my own journey as a rider. After years of using the shoes, I’ve experienced firsthand the fit philosophy and performance that sets the brand apart. To now join the business and contribute to its next phase of growth is an exciting opportunity – James Naylor
Operating across multiple business functions, James’ role supports the continued evolution of Bont Cycling’s operations while strengthening connections with riders and retail partners globally.
James brings a rare combination of retail experience, industry understanding and genuine passion for cycling. His experience across both retail and wholesale distribution gives Bont Cycling an advantage as we continue strengthening customer experience and dealer support globally – Alex Malone, Chief Executive Officer, Bont Cycling
Founded by the Bont family in 1975, Bont first made its international mark by capturing eight gold medals at the 2008 Beijing Olympic Games. For more than two decades, the company has remained committed to designing anatomically correct, performance-first cycling footwear, now distributed in more than 60 countries. Owned and operated from Australia since 2014, Bont Cycling Pty Ltd continues to honour its heritage while evolving its contemporary models to better serve a greater range of foot types, shapes and sizes.
