Bespoke Cycling re-launched in 2023 under a totally new ownership team and with a restructured business model designed exclusive around high-end, made-to-order bike builds. Operating out of a brand-new premises based near Farringdon, the business is now led by the very people who know the products best.
According to the team, they decided to launch this programme because a lot of the products they sell are “rare or hard to source; even if you work in the cycling industry, you may have found it difficult to buy these products directly.”
Big brands are typically and rightfully restrictive of creating new accounts, and sometimes you need to know who to speak to at smaller companies to get a response. With this new programme, Bespoke Cycling aims to make it incredibly easy to get what you need, saying “you’ll feel like your part of our club with instant access to our product range.”
As much as the discount is the focus, what’s equally important for the brand is to create relationships with fellow industry professionals.
“Seeing our products out on the road and getting feedback, particularly by those in the industry, is really important,” adds Dan Pells, Head of Bike Sales. “We also offer the programme for bike fitting with our resisident bike fit team Foundation Bike Fit, and on all workshop servicing and repairs.”
To apply for the programme, submit your details for review on the Bespoke Cycling website and within 24 hours you’ll have a reply from the team after your application is reviewed. If accepted, you’ll benefit from a direct line to sourcing products from Bespoke Cycling’s catalogue, and of course generous discounts on these.
Interestingly there’s no set discount; depending on the product you’re interested in, the time of year, demand, product cycle, sometimes we can offer more discount, sometimes less. But you’ll always get the very best price at the time – as above, the goal for Bespoke isn’t about money, it’s about representation of their products and forging relationships in the industry.
Register on Bespoke Cycling’s website now – https://www.bespokecycling.com/industry-discount.
If you have any questions, you can connect with the team on Whatsapp – Whatsapp link.
