Ribble Cycles launches new collective of riders 

Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines. The Ribble Collective is a group of 16 riders from various  backgrounds, who will be riding and competing on Ribble bikes throughout 2023.  According to the Preston-based bike brand, these riders will be brand ambassadors …

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Squire releases its first range of wearable cycle locks 

Historic lock brand Squire has launched its first range of wearable security equipment for the cycle market, Straplok.  The Straplok range features the high security, Sold Secure Bicycle Silver-approved Straplock 35, constructed from a multi-cable high tensile steel core designed to be resistant to attack from bike thieves. For a …

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SRAM releases new Force AXS groupset, developed for WorldTour pros 

SRAM has released the latest development in its Force AXS groupset, including a new shifter designer and updated rear derailleur.  Available from March 2023, and distributed by ZyroFisher, the complete groupset will retail from £1,533 up to £2,228. Highlights in the redesigned groupset include a reshaped shifter for greater comfort, …

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